{"id":10920,"date":"2022-07-13T07:09:19","date_gmt":"2022-07-13T07:09:19","guid":{"rendered":"https:\/\/www.seoresellers.co.nz\/?p=10920"},"modified":"2023-07-21T06:39:20","modified_gmt":"2023-07-21T06:39:20","slug":"what-is-content-segmentation-and-why-is-it-important-for-your-digital-agency","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/what-is-content-segmentation-and-why-is-it-important-for-your-digital-agency\/","title":{"rendered":"What Is Content Segmentation And Why Is It Important For Your Digital Agency?"},"content":{"rendered":"

At <\/span>Globital NZ<\/span><\/a>, we work with digital agencies that require the services of reliable social media outsourcing companies and digital marketing solutions. Due to this, we have a first-hand look at how marketing efforts are received. In the modern world, consumers are faced with a constant stream of information. Sometimes, this information is relevant to them and their interests, but often they are being shown information that they find insignificant or unwanted.<\/span><\/p>\n

Consumers can quickly feel overwhelmed by having so much information and communication constantly directed their way. This can result in disregarding what they are being told or even becoming frustrated or angry with the associated brand. To keep marketing efforts from being wasted or causing brand distrust, many digital agencies have started using content segmentation.<\/span><\/p>\n

What Is Content Segmentation?<\/b><\/h3>\n

Segmentation is not a new concept by any means. Typically, digital agencies use segmentation to narrow down their audience, ensuring they target the right kind of customers. Segmentation uses a variety of factors to segment customers to ensure that specific marketing tactics or campaigns are aimed at the right people. Some criteria that can be used to segment the audience can include:<\/span><\/p>\n