{"id":10926,"date":"2022-07-20T04:10:08","date_gmt":"2022-07-20T04:10:08","guid":{"rendered":"https:\/\/www.seoresellers.co.nz\/?p=10926"},"modified":"2023-07-21T06:43:49","modified_gmt":"2023-07-21T06:43:49","slug":"could-a-decline-in-tech-regulations-affect-your-digital-agency","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/could-a-decline-in-tech-regulations-affect-your-digital-agency\/","title":{"rendered":"Could A Decline In Tech Regulations Affect Your Digital Agency?"},"content":{"rendered":"<p><a href=\"https:\/\/www.globitalmarketing.com\/nz\/\"><span style=\"font-weight: 400;\">Globital NZ<\/span><\/a><span style=\"font-weight: 400;\"> works alongside digital agencies that outsource digital marketing services for their clients. It\u2019s important for anyone working in the marketing space to understand the impact of technology and, specifically, regulations of the technological world can have on their clients and marketing campaigns.<\/span><\/p>\n<h3><b>Is Support For Government Regulations In Technology Declining?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to the Pew Research Center in Washington, DC, the number of American adults who are in favour of the government having a hand in regulating technology and technology companies <\/span><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2022\/05\/13\/support-for-more-regulation-of-tech-companies-has-declined-in-u-s-especially-among-republicans\/\"><span style=\"font-weight: 400;\">is steadily declining<\/span><\/a><span style=\"font-weight: 400;\">. According to a study done by Pew, 56% of surveyed adults were in favour of major technology companies being increasingly regulated by the government.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2022, the same opinion was held by only 44% of surveyed results, a 12% decline. On the other side of the coin, the number of surveyed adults who reported wanting fewer government regulations for technology companies doubled from 2021 to 2022. It\u2019s clear: fewer Americans are in favour of the government interfering in the technological landscape, and it\u2019s reasonable to assume that those feelings are shared by people in other regions.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29508\" class=\"elementor elementor-29508\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-38b5d8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"38b5d8d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22233560 jltma-glass-effect-no\" data-id=\"22233560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2efabd jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c2efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Join Our Facebook Group And Stay Informed!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e871 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd7e871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the ever-changing digital marketing world, staying up-to-date with the regulation shifts can prove tricky. That&#8217;s why we created the DACC, a Facebook group for agency owners to connect with like-minded professionals worldwide. Whether you have questions, want to share insights, gain knowledge, or access valuable resources, our community is the perfect place to stay informed and connected.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f85800b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6f85800b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.globitalmarketing.com\/nz\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here to join our the DACC now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>What Is Causing The Shift In Opinion?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The exact cause for the change in opinion is not known, but there has been some speculation. The Pew Research Center suggests that the shift could be linked to the number of American adults who believe that social media platforms are likely to censor content they personally find objectionable (if they haven\u2019t done so already). According to the same study, a <\/span><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2022\/05\/13\/support-for-more-regulation-of-tech-companies-has-declined-in-u-s-especially-among-republicans\/#:~:text=Rising%20slightly%20from%20previous%20years%2C%20roughly%20three%2Dquarters%20of%20Americans%20(77%25)%20now%20think%20it%20is%20very%20or%20somewhat%20likely%20that%20social%20media%20sites%20intentionally%20censor%20political%20viewpoints%20they%20find%20objectionable%2C%20including%2041%25%20who%20say%20this%20is%20very%20likely.\"><span style=\"font-weight: 400;\">strong majority (77%)<\/span><\/a><span style=\"font-weight: 400;\"> held this opinion. If nearly three-quarters of the population believe they are at risk of being censored, it\u2019s not surprising that they would push back against any authority or organisation likely to restrict their right to speak.<\/span><\/p>\n<h3><b>Could These Changes Affect Digital Agencies?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If there is less government regulation posed upon technology companies, they will keep control (or gain it) over their policies and guidelines. With freedom over their own policies, technology companies would be free to enact rules that could affect digital agencies. For instance, Google has been implementing policies to protect their users\u2019 experiences and privacy with the following effects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Removal of third-party cookies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limiting ad targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Initial ad targeting is broader<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Privacy of Google Ads Search Terms<\/span><\/li>\n<\/ul>\n<h3><b>How To Move Forward<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For digital agencies looking to the future, the first step is understanding how those changes could affect their clients. Following this, it\u2019s important to communicate the potential effects and impacts policy changes could have on clients to manage their expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital agencies should keep an eye out for any changes or updates to guidelines and regulations set by social media platforms and be sure to audit their clients\u2019 marketing strategies, making any necessary adjustments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does your digital agency need to outsource PPC management to a reliable PPC reseller? Need to outsource digital marketing services for your clients? Get in touch with Globital NZ today, we can help you out! Email us at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\"> to find out more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Globital NZ works alongside digital agencies that outsource digital marketing services for their clients. It\u2019s important for anyone working in the marketing space to understand the impact of technology and, specifically, regulations of the technological world can have on their clients and marketing campaigns. Is Support For Government Regulations In Technology Declining? According to the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":29040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[321],"tags":[],"class_list":["post-10926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-s","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tech Regulations Affect Your Digital Agency | Globital NZ<\/title>\n<meta name=\"description\" content=\"Digital agencies and marketers should be aware of the changes to tech regulations and how this could affect their clients and their marketing efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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