{"id":10989,"date":"2022-10-12T12:14:42","date_gmt":"2022-10-12T12:14:42","guid":{"rendered":"https:\/\/www.seoresellers.co.nz\/?p=10989"},"modified":"2025-05-13T06:15:27","modified_gmt":"2025-05-13T06:15:27","slug":"help-your-digital-agency-clients-understand-seo-better","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/help-your-digital-agency-clients-understand-seo-better\/","title":{"rendered":"Help Your Digital Agency Clients Understand SEO Better"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Explaining the concept of SEO to a client can be difficult. Over on <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCxDZibWPtV7scpkhBpYzTQA\"><span style=\"font-weight: 400;\">Globital TV<\/span><\/a><span style=\"font-weight: 400;\">, project manager, Waseem Ansari, shares helpful information for digital agencies looking to <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=v_aPkFBRB7g\"><span style=\"font-weight: 400;\">help their clients understand SEO<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Why Do Clients Need To Understand SEO?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Without a good understanding of SEO as a concept, your clients will not be able to perceive the value your<a href=\"https:\/\/www.globitalmarketing.com\/nz\/services\/outsource-seo-wholesale-white-label-seo\/\"> digital agency\u2019s SEO services<\/a> offer them. Your sales team needs to understand SEO just as well as your technical team for them to answer questions potential SEO clients may have. A good understanding will help your team sell more SEO services to new clients and help existing clients continue investing in your digital agency.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29442\" class=\"elementor elementor-29442\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-38b5d8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"38b5d8d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22233560 jltma-glass-effect-no\" data-id=\"22233560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2efabd jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c2efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gifting You $1000 In Free SEO Services!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e871 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd7e871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a digital agency, optimising numerous clients&#8217; websites for search engines can quickly become unmanageable. We understand the challenges you face, and we want to help! That&#8217;s why we&#8217;re offering a voucher worth $1000 to try our SEO services for free. Book a 30-minute strategy call with us today to claim and enjoy improved online visibility and more traffic to client websites.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f85800b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6f85800b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwNDU3IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Claim voucher now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>Steps To Explain SEO To Your Clients<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With these five strategies, explaining SEO to your clients is simple:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess your client\u2019s current understanding of SEO before attempting to explain the concept to avoid overwhelming them or repeating information they already know.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a standard definition ready to go that explains the goal of SEO, how it works and the impact of Google rankings and algorithms.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus your explanation on the key touchpoints of optimisation and authority, specifically, the relationship SEO has with them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help establish clear expectations for what your clients can expect from <a href=\"https:\/\/www.globitalmarketing.com\/nz\/services\/outsource-seo-wholesale-white-label-seo\/\">SEO services<\/a>.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep SEO an accessible topic by focusing on the human aspect rather than bots and algorithms &#8211; explain how SEO improves the customer experience for real-life humans.\u00a0<\/span><\/li>\n<\/ol>\n<h3><b>Avoid Using Industry Jargon\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you get overly technical and use industry jargon when trying to explain SEO, it\u2019s likely the other party is going to get overwhelmed and be unable to understand the concept. Use clear, simple language to explain the basics of SEO to avoid making the client feel confused, alienated or like they just want to leave the conversation before signing up for your digital agency\u2019s SEO services.<\/span><\/p>\n<h3><b>Explain SEO Using Easy-To-Understand Analogies<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Analogies can be helpful when explaining SEO as an overall concept, as well as the details and components that SEO is made up of. A great SEO analogy is the library analogy:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The client\u2019s website is like a book (preferably one on a familiar subject related to their website). The website\u2019s name is the title of the book, and your client is the author. The library is filled with other books on the subject, with readers trying to find the best book available to them. Finding a website is like finding a book, using keywords on the library\u2019s computer to find the best suggestions. If the book isn\u2019t categorised properly, readers won\u2019t be able to find it when searching. Like categorising the book correctly, SEO helps more people find the client\u2019s website by ensuring all the right information is in place, establishing it as the best source of information on the subject.\u00a0<\/span><\/p>\n<h3><b>Prepare To Answer Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even with your best explanation, your client may have further questions. Don\u2019t be frustrated or feel your explanation wasn\u2019t good &#8211; questions are a good sign. Questions could indicate that your client is interested in SEO services, wants to know more, and is engaged in the conversation and not just looking for a way to end it.<\/span><\/p>\n<h3><b>Understand Clients May Not Quite Understand SEO Without Clear Examples<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Clear examples of SEO can be given by showing a client what steps are taken as well as the results that can be achieved. Detailed SEO plans and reports showing the positive results and growth can demonstrate the value of SEO services more than definitions and analogies alone. The better SEO results your agency achieves, the more convincing these examples will be. <a href=\"https:\/\/www.globitalmarketing.com\/nz\/services\/outsource-seo-wholesale-white-label-seo\/\">Outsourcing SEO<\/a> to a white label SEO service provider like us can allow your digital agency to achieve outstanding results for your clients, giving you the proof you need to show new clients how valuable SEO services can be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more interesting videos to help you grow your digital agency, visit our YouTube channel, Globital TV, where we share weekly videos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explaining the concept of SEO to a client can be difficult. Over on Globital TV, project manager, Waseem Ansari, shares helpful information for digital agencies looking to help their clients understand SEO. Why Do Clients Need To Understand SEO? Without a good understanding of SEO as a concept, your clients will not be able to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":29007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[327],"tags":[332,333,334],"class_list":["post-10989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-channel","tag-outsource-seo-consultant","tag-seo-reseller","tag-white-label-seo-service-provider","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Help Your Agency Clients Understand SEO Better | Globital NZ<\/title>\n<meta name=\"description\" content=\"By explaining SEO to your clients as well as your sales team, your digital agency is going to be able to demonstrate the value of &amp; sell SEO services. 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