{"id":1481,"date":"2016-03-31T05:32:44","date_gmt":"2016-03-31T05:32:44","guid":{"rendered":"https:\/\/www.globital.co.nz\/?p=1481"},"modified":"2023-05-10T14:24:32","modified_gmt":"2023-05-10T14:24:32","slug":"give-google-penalties-boot","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/give-google-penalties-boot\/","title":{"rendered":"Give Google Penalties the boot!"},"content":{"rendered":"<p>They say it\u2019s better to ask for forgiveness than permission. When it comes to Search Engine Optimisation the complete opposite applies. Don\u2019t let cutesy names like \u2018Google Panda\u2019 or \u2018Google Penguin\u2019 fool you. With Google Penalties, judgement is swift and harsh. It can take months for your brand to bounce back to its former traffic levels after violating a rule.<\/p>\n<p><!--more--><\/p>\n<p>Google\u2019s algorithms are likely to penalise any website (by dropping their page rankings for every page of a site, for a specific keyword, or for a specific page) for any sort of Black-Hat SEO technique. Whether you\u2019re trying to repeat unrelated phrases to manipulate the relevance or prominence of your site, including invisible text on your pages or you\u2019re simply just throwing words on to a page in the hopes that it makes the front page, Google will know.<\/p>\n<p>And when Google penalises your website, you experience a drop in ranking or traffic. Your website may have been flagged by a quality monitoring algorithm. Google could also have detected aggressive link building coming from your website. Whether you are guilty or not is irrelevant as the resulting penalties are the same.<\/p>\n<p>The fact is that in the world of Search Engine Marketing it pays to play by the rules. If you\u2019ve ever engaged in Black Hat techniques then this will not come as a surprise to you.\u00a0 No amount of keyword stuffing, invisible text or page swapping pays in the end. To find success, you need to know the rules and embrace them.<\/p>\n<p>The number one rule when it comes to avoiding Google penalties is to create quality and not fake it. This means that you need to pay attention to every element of your website. You need to look at the content of your web pages and your web page URL. You have to create content that someone would actually want to read. You need to know your market and your product like the back of your hand.<\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29823\" class=\"elementor elementor-29823\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-38b5d8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"38b5d8d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22233560 jltma-glass-effect-no\" data-id=\"22233560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2efabd jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c2efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Claim $1000 In Free Website Management Services!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e871 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd7e871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Secure the success of your client&#8217;s websites and the scalability of your agency with expert website management assistance. We understand the importance of a well-managed website in driving business success, so we&#8217;re gifting a $1000 voucher towards our website management services. Benefit from this valuable offer by booking a free 30-minute strategy call with our team today!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f85800b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6f85800b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.globitalmarketing.com\/nz\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Secure my voucher!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>When it comes to avoiding penalties you need your full attention on the job. It isn\u2019t something that can be done in the five minutes before your lunch break. It requires up to date knowledge on Google Penalties, which are changing all the time. In short, it\u2019s a job for the experts. <a href=\"https:\/\/www.globitalmarketing.com\/nz\/services\/white-label-social-media-marketing-management-program\/\">Globital NZ<\/a> has worked with many businesses to create their high quality websites.\u00a0 We do this by creating <a href=\"https:\/\/www.globitalmarketing.com\/nz\/\">quality SEO<\/a>, avoiding penalties and drawing in real, qualified traffic. If you are having trouble keeping on top of Google and its penalties give us a call, we\u2019ll get you there.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-10289 aligncenter\" src=\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2016\/03\/Google-Penalty.png\" alt=\"\" width=\"321\" height=\"321\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They say it\u2019s better to ask for forgiveness than permission. When it comes to Search Engine Optimisation the complete opposite applies. Don\u2019t let cutesy names like \u2018Google Panda\u2019 or \u2018Google Penguin\u2019 fool you. With Google Penalties, judgement is swift and harsh. It can take months for your brand to bounce back to its former traffic [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":29167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[299],"tags":[],"class_list":["post-1481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Give Google Penalties the boot | Globital NZ<\/title>\n<meta name=\"description\" content=\"Globital NZ has worked with many businesses to create their high quality websites. We do this by creating quality SEO. Visit our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/nz\/blog\/give-google-penalties-boot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Give Google Penalties the boot | Globital NZ\" \/>\n<meta property=\"og:description\" content=\"Globital NZ has worked with many businesses to create their high quality websites. We do this by creating quality SEO. 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