{"id":1743,"date":"2017-04-04T11:54:54","date_gmt":"2017-04-04T11:54:54","guid":{"rendered":"https:\/\/www.globital.co.nz\/?p=1743"},"modified":"2023-05-09T16:09:35","modified_gmt":"2023-05-09T16:09:35","slug":"site-speed-optimisation-harmonious-balance-presenting-right-content-best-technical-know-heres","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/site-speed-optimisation-harmonious-balance-presenting-right-content-best-technical-know-heres\/","title":{"rendered":"Site Speed Optimisation Is The Harmonious Balance Between Presenting The Right Content And Best Technical Know-How. Here\u2019s Why."},"content":{"rendered":"<p style=\"text-align: justify;\">Site speed optimisation is one of those conundrums that every digital marker breaks their heads on. This is because there are so many technical pieces to the site speed puzzle: images, style-sheets, codes, and scripts.<\/p>\n<p style=\"text-align: justify;\">But there is one other important puzzle piece that most marketers fail to include, and that is relevant content. If site speed is all about optimising the user\u2019s experience on a website then paying close attention to the content provided is equally important. Providing the wrong content or content that takes too long to read will increase the bounce rate on that website and in no time at all search engines will flag that website as a poor quality one.<\/p>\n<p style=\"text-align: justify;\">In order to get both content and technical actions right, consider these techniques:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><strong>Right and relevant images<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">There is a lot more to think about images than just attaching one to a blog post or website content. You have to consider the size of the image as well as its format. Formats such as JPEG are ideal for colourful images while PNG is better suited to black and white images. Even format can make a difference to page load speeds.<\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29769\" class=\"elementor elementor-29769\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-38b5d8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"38b5d8d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22233560 jltma-glass-effect-no\" data-id=\"22233560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2efabd jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c2efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Level Up Your Website Management With $1000 Worth Of Free Services!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e871 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd7e871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you struggling to keep up with the demands of website management? Let us help you take your client websites up a notch with our quality outsourced assistance. We are committed to assisting you in providing exceptional service and scaling your agency with this valuable offer. You can claim a voucher worth $1000 to experience free website management services! Book a 30-minute strategy call to secure yours!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f85800b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6f85800b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.globitalmarketing.com\/nz\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free strategy call now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<ul style=\"text-align: justify;\">\n<li>\n<h3><strong>Redundant style sheets<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Style sheets that do not need to be on a website end up slowing down the site\u2019s loading time. Removing these and other similar issues can improve page loading times.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><strong>Audience-focused content<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Once you\u2019ve addressed all the technical aspects of site speed optimisation the next thing on your priority list is providing content that answers the search query of online searchers. This means presenting content that matches what the audience seeks. Poor content targeting renders all your spite speed optimisation efforts worthless if you can\u2019t retain the attention of visitors once the web page loads.<\/p>\n<p style=\"text-align: justify;\">Give your clients\u2019 websites more digital pulling power by implementing a few page load speed improvement tips. Why not save your agency time and money by outsourcing all site speed optimisation efforts to <a href=\"https:\/\/www.globitalmarketing.com\/nz\/\">Globital NZ<\/a>, leading experts in <a href=\"https:\/\/www.globitalmarketing.com\/nz\/services\/wholesale-web-design-outsource-designers-developers\/\">wholesale web development<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Site speed optimisation is one of those conundrums that every digital marker breaks their heads on. This is because there are so many technical pieces to the site speed puzzle: images, style-sheets, codes, and scripts. But there is one other important puzzle piece that most marketers fail to include, and that is relevant content. If [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":29135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[299],"tags":[],"class_list":["post-1743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Site Speed Optimisation &amp; Content | Globital NZ<\/title>\n<meta name=\"description\" content=\"There are two website development elements that contribute hugely to positive user experiences: site speed optimisation &amp; prioritising useful content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/nz\/blog\/site-speed-optimisation-harmonious-balance-presenting-right-content-best-technical-know-heres\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Site Speed Optimisation &amp; Content | Globital NZ\" \/>\n<meta property=\"og:description\" content=\"There are two website development elements that contribute hugely to positive user experiences: site speed optimisation &amp; prioritising useful content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globitalmarketing.com\/nz\/blog\/site-speed-optimisation-harmonious-balance-presenting-right-content-best-technical-know-heres\/\" \/>\n<meta property=\"og:site_name\" content=\"Globital NZ\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-04T11:54:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-09T16:09:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2017\/04\/speed-optimization.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"seoresellersnz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"seoresellersnz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/site-speed-optimisation-harmonious-balance-presenting-right-content-best-technical-know-heres\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/site-speed-optimisation-harmonious-balance-presenting-right-content-best-technical-know-heres\/\"},\"author\":{\"name\":\"seoresellersnz\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/5c4aafd3ce43d006d262936107b9d7a4\"},\"headline\":\"Site Speed Optimisation Is The Harmonious Balance Between Presenting The Right Content And Best Technical Know-How. 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