{"id":1869,"date":"2018-01-22T04:52:39","date_gmt":"2018-01-22T04:52:39","guid":{"rendered":"https:\/\/www.globital.co.nz\/?p=1869"},"modified":"2025-02-25T06:10:53","modified_gmt":"2025-02-25T06:10:53","slug":"nature-marketing-nurture","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/nature-marketing-nurture\/","title":{"rendered":"Why The Nature Of Marketing Is All About Nurture"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It can sometimes feel like a lot of work just to get in the leads through the various touch points along the sales chain or funnel, but this is the reality of the buyer\u2019s journey, and without proper touch points set in place, no digital marketer is safe for the sale.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A great deal of New Zealand digital marketers may have all their touch points for their client\u2019s brand in place, but never seem to see the results they want. In fact, <\/span><a href=\"https:\/\/www.marketingsherpa.com\/\"><span style=\"font-weight: 400;\">MarketingSherpa<\/span><\/a><span style=\"font-weight: 400;\"> shared an interesting fact about this, suggesting that <\/span><b>almost 80% of marketing leads never convert<\/b><span style=\"font-weight: 400;\">. That\u2019s a sad waste of time. Could it be that you aren\u2019t nurturing your client\u2019s leads at each touch point the way you should?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here are FIVE pointers to bear in mind when it comes to <\/span><i><span style=\"font-weight: 400;\">nurturing<\/span><\/i><span style=\"font-weight: 400;\"> leads:<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29731\" class=\"elementor elementor-29731\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-38b5d8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"38b5d8d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22233560 jltma-glass-effect-no\" data-id=\"22233560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2efabd jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c2efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Claim $1000 Worth Of Free SEO Services Today!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e871 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd7e871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Attract more leads and boost your client pool&#8217;s online presence with expert outsourced SEO services. We&#8217;re offering this incredible opportunity to claim a voucher worth $1000 to try our invaluable SEO services for free! To get started, book a 30-minute strategy call with us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f85800b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6f85800b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.globitalmarketing.com\/nz\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free call now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<ul style=\"text-align: justify;\">\n<li>\n<h3><b>Targeted Content<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Leads that are nurtured with targeted content produce an increase in sales of <\/span><b>more than 20%<\/b><span style=\"font-weight: 400;\"> according to studies undertaken by <\/span><a href=\"https:\/\/www.forrester.com\/report\/The+Forrester+Wave+LeadToRevenue+Management+Platform+Vendors+Q1+2014\/-\/E-RES95221\"><span style=\"font-weight: 400;\">Forrester Research<\/span><\/a><span style=\"font-weight: 400;\">. This means that you should consider targeting your content with more care. Now how do you do this? For one, you can start by using more effective SEO strategies such as investing in proper Keyword analysis so that the right content meets the eyes of the right reader. <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><b>Buyer\u2019s Journey<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The \u201cbuyer\u2019s journey\u201d is really the sales funnel \u2013 all the touch points you have in place for the prospect to touch and with which to engage. It is at these points that you need to introduce real-time nurturing and not simply let your client\u2019s prospect follow a chain of set commands\/steps. For example, you should include in your social media management, conversational responses. As the name suggests, it&#8217;s social. Start a conversation.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><b>Touch points<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Prospects could need to touch base with your marketing plan as many as 10 times before making a purchase. However, a great deal of New Zealand digital marketers are not using enough touch points. According to <\/span><a href=\"https:\/\/www.demandgen.com\/\"><span style=\"font-weight: 400;\">Demand Gen<\/span><\/a><span style=\"font-weight: 400;\">, 49% of you are using less than five touch points. This is a suggestion to start increasing the touch points, which will add to the nurturing and trusting process, which will <\/span><a href=\"https:\/\/www.forrester.com\/report\/The+Forrester+Wave+LeadToRevenue+Management+Platform+Vendors+Q1+2014\/-\/E-RES95221\"><span style=\"font-weight: 400;\">increase sales by 50%<\/span><\/a><span style=\"font-weight: 400;\"> with a 33% lowered cost.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><b>Channels<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It\u2019s no longer just email marketing that should be included in your buyer\u2019s journey. There are so many options today that you should not limit your client\u2019s means of obtaining as many leads as possible. You should also include regularly-written blogs with an SEO strategy in place. You should make use of social media management for your client\u2019s brand so that engagement and nurturing of the relationship is maintained. A study showed that <\/span><b>68% of successful marketers<\/b><span style=\"font-weight: 400;\"> say that <\/span><b>lead nurturing<\/b><span style=\"font-weight: 400;\"> through content and engagement is their <\/span><b>strongest marketing tactic.<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><b>Automated Nurturing<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Finally, it was reported in a <\/span><a href=\"https:\/\/hbr.org\/2011\/03\/the-short-life-of-online-sales-leads\"><span style=\"font-weight: 400;\">recent article<\/span><\/a><span style=\"font-weight: 400;\"> in the Harvard Business Review that it is <\/span><b>21 times more likely for a lead to become a sale <\/b><span style=\"font-weight: 400;\">if the prospect is contacted back within five minutes compared to half an hour later. Knowledge of this information is critical to converting leads and helping the prospect through the sales funnel. What is suggested is to advise your clients to invest in an automated response system that alerts the prospect within minutes of website conversion. This will significantly raise your client\u2019s chances of success.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As you can see, if you are a digital marketer in New Zealand you need to pay attention to the nurturing side of marketing, which has become the very nature of marketing in today\u2019s digital world.<\/span><\/p>\n<p style=\"text-align: justify;\">Related Tag:\u00a0<a href=\"https:\/\/www.globitalmarketing.com\/nz\/\" target=\"_blank\" rel=\"noopener\">Globital NZ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It can sometimes feel like a lot of work just to get in the leads through the various touch points along the sales chain or funnel, but this is the reality of the buyer\u2019s journey, and without proper touch points set in place, no digital marketer is safe for the sale. A great deal of [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":29121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why The Nature of Marketing is All About Nurture | Globital NZ<\/title>\n<meta name=\"description\" content=\"Convert leads into sales using nurturing as your main tactic to make a sale and keep a customer. Expert New Zealand marketers say you should nurture your leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/nz\/blog\/nature-marketing-nurture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why The Nature of Marketing is All About Nurture | Globital NZ\" \/>\n<meta property=\"og:description\" content=\"Convert leads into sales using nurturing as your main tactic to make a sale and keep a customer. 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