{"id":1888,"date":"2018-06-20T09:51:52","date_gmt":"2018-06-20T09:51:52","guid":{"rendered":"https:\/\/www.globital.co.nz\/?p=1888"},"modified":"2023-07-21T06:50:38","modified_gmt":"2023-07-21T06:50:38","slug":"heres-breakdown-adwords-campaigns-will-guide","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/heres-breakdown-adwords-campaigns-will-guide\/","title":{"rendered":"Want to Increase Your Client\u2019s Reach But Don\u2019t Know the Best Avenues to Use? Here\u2019s a Breakdown on AdWords Campaigns That Will Guide You"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the digital era, advertising is crucial in the quest to be seen, and this requires tremendous amounts of knowledge and insights when considering campaigns to reach target audiences..<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With so many methods of creating compelling ad campaigns, one wonders, especially if your client has never tried out using online ad platforms such as Google AdWords, what the most effective path to take is and which campaign type is the best fit for your business. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So, let\u2019s get to the meat of it all. For this blog, we will focus mainly on the two ad campaign types found on Google AdWords namely, Display Network and Search Network. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To differentiate the two, it is worth noting that the display network refers to ads that are placed using banner-style advertisements placed on websites across the internet (which reaches approximately 90% of users on the internet worldwide), while the search network is a pay-per-click way of advertising where advertisers bid on keywords relevant to the business and their ads appear when users search for queries similar to their keywords. This form of advertising is also called paid search.<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29719\" class=\"elementor elementor-29719\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-38b5d8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"38b5d8d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22233560 jltma-glass-effect-no\" data-id=\"22233560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2efabd jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c2efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Claim $1000 Worth Of Free PPC Services Today!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e871 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd7e871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Boost your PPC advertising services with expert outsourced assistance. We understand the importance of delivering the promised results to your clients, so we&#8217;re offering a voucher worth $1000 to test our white-label PPC services for free! Book a free 30-minute strategy call with us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f85800b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6f85800b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.globitalmarketing.com\/nz\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book your call now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The aim of this blog is to help you decide which campaign may be the most worthwhile to use to reach your client\u2019s audience. Let\u2019s get into it.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><b>Display Network (Only)<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As we mentioned, the \u201cDisplay Network\u201d is great way of reaching millions of internet users while they are browsing their favourite websites. You can do this through different ad formats like reach media, images and video ads. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This means that even though a user isn\u2019t searching for your client\u2019s business, you can place their ads on other websites, preferably those that are relevant to the business, and be seen. Using this network allows you to target new and existing customers, by remarketing for the latter, across Google Display Networks and this includes placing your ads on videos, apps Gmail, YouTube, Blogger, Google Finance, Google Maps as well as other websites that show Google ads. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Through contextual targeting, this campaign type matches your ads with websites and placements such as those mentioned above, with keywords relevant to the sites. An upside of this campaign is that it is automatically set on \u201call features\u201d which permits bidding and budget settings, the inclusion of ad extensions (which are URLs, location, contact details and social links). You can also target by device models, language, location and other specifications you may want to solely focus on. <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><b>Search Network (Only)<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Want your client to be seen on search results? The \u201cSearch Network Only\u201d option is what you\u2019re looking for. This campaign type displays your client\u2019s ad alongside search results as well as on Google\u2019s search networks such as Google Shopping and Google Maps as well as Google partner sites. So, when someone types in a query that matches your selected keywords, your client\u2019s ads are mostly likely to show up. This campaign type may come across as limited, but has the potential to reach a wide range of users across the web and takes less time to set up. As advertisers, our objectives are different and the search network only campaign is geared towards advertisers who want users who directly search for their client\u2019s products or services. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This campaign type offers two settings; Standard and All Features. Do note though that the \u00a0standard settings do not offer ad scheduling and methods of delivery options like advanced location, mobile app extensions and some other features. <\/span><b><br \/>\n<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><b>Want The Best Of Both Worlds: \u201cSearch Network with Display Select\u201d<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For an all-inclusive solution, with features from both networks, \u201cSearch Network with Display Select\u201d is your go-to campaign. With this campaign type, you can get your bread buttered on both sides. Your client\u2019s ads will show up alongside search results as well as in relevant placements on the Display Network.<\/span><\/p>\n<p style=\"text-align: justify;\">Related Tag: <a href=\"https:\/\/www.globitalmarketing.com\/nz\/\" target=\"_blank\" rel=\"noopener noreferrer\">White Label Adwords<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the digital era, advertising is crucial in the quest to be seen, and this requires tremendous amounts of knowledge and insights when considering campaigns to reach target audiences.. With so many methods of creating compelling ad campaigns, one wonders, especially if your client has never tried out using online ad platforms such as Google [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":29113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-1888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Campaigns To Increase Your Reach | Globital NZ<\/title>\n<meta name=\"description\" content=\"Want to increase your client\u2019s reach but don\u2019t know the best avenues to use? 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