{"id":1930,"date":"2019-01-05T09:52:05","date_gmt":"2019-01-05T09:52:05","guid":{"rendered":"https:\/\/www.globital.co.nz\/?p=1930"},"modified":"2023-05-02T15:57:09","modified_gmt":"2023-05-02T15:57:09","slug":"influencer-marketing-advantages","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/influencer-marketing-advantages\/","title":{"rendered":"On Influencer Marketing And Its Advantages"},"content":{"rendered":"<p>Influencer marketing is a relatively new concept but is a brilliant strategy to use. Influencer marketing is when an influential person, such as a celebrity-athlete or television personality is paid to promote a business&#8217;s product or service. The aim is to reach as many people as possible, as quickly as possible and has so far been very effective.<\/p>\n<p>Influencer marketing is different from television or radio advertising, or printed media. Instead of creating a clip advertising a product which features a favoured tennis player, influencer marketing would involve the tennis player using the product in his\/her daily routine, and posting about it on their social media accounts. Influencer marketing is more subtle than regular advertising. An example would be a well-known model posting a selfie on Instagram wearing a pair of earrings, and in the caption, she would have to mention the product, manufacturer, and other details.<\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29702\" class=\"elementor elementor-29702\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-38b5d8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"38b5d8d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22233560 jltma-glass-effect-no\" data-id=\"22233560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2efabd jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c2efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Get $1000 Worth Of Free Social Media Management Services!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e871 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd7e871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amplify your social media management services with quality outsourcing! We understand the challenges of managing multiple social media platforms while running an agency. Try our expert services to help engage target audiences and manage client social media accounts risk-free. Claim this valuable voucher worth $1000 by booking a 30-minute strategy call.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f85800b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6f85800b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.globitalmarketing.com\/nz\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book your strategy call now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>Most of the time, these influential promotors will need to be paid for the product promotion, gifted free samples or inspired to become an influencer. The cost may be high &#8211; depending on who is chosen to promote the product &#8211; however, the thousands of people reached with just a single image make it worth it. Influencer marketing is particularly successful with millennials, as the majority of social media users in that age group are easily influenced if they are familiar with the promoter.<\/p>\n<p>Influencer marketing is not just current on Instagram, Facebook or Twitter. Businesses will at times make use of a guest blogger, and feature blogs written by them on their website. However, there is a fine line between successful influencer marketing and inundating your client\u2019s brand with another person\u2019s presence.<\/p>\n<p>Influencer marketing is an intelligent way to market your client\u2019s business, product or service in a subtle way, that will reach thousands of more people than what would be usual. Influencer marketing promotes your client\u2019s brands, creates a sense of credibility with the use of a trusted or well-known figure, and allows your client to tap into a community they have previously been unable to reach.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is a relatively new concept but is a brilliant strategy to use. Influencer marketing is when an influential person, such as a celebrity-athlete or television personality is paid to promote a business&#8217;s product or service. The aim is to reach as many people as possible, as quickly as possible and has so far [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":29108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On Influencer Marketing And Its Advantages | Globital NZ<\/title>\n<meta name=\"description\" content=\"Influencer marketing is different from television or radio advertising, or printed media. Instead of creating a clip advertising a product which features a favoured!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/nz\/blog\/influencer-marketing-advantages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Influencer Marketing And Its Advantages | Globital NZ\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing is different from television or radio advertising, or printed media. 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