{"id":30664,"date":"2024-07-29T06:52:02","date_gmt":"2024-07-29T06:52:02","guid":{"rendered":"https:\/\/www.globital.co.nz\/?p=30664"},"modified":"2024-12-31T10:10:10","modified_gmt":"2024-12-31T10:10:10","slug":"social-listening-to-understand-what-your-audience-wants","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/","title":{"rendered":"Social Listening to Understand What Your Audience Wants"},"content":{"rendered":"

If you want to create social media campaigns that really fetch results for your clients, you need to plug into what is happening on the platform. Understanding your audience\u2019s desires, fears, and aspirations will help you create content that your audience is craving.\u00a0<\/span><\/p>\n

Learn how to conduct social listening with tips from our <\/span>white-label social media marketing<\/span> team.<\/span><\/p>\n

Decoding the Emotional Subtext<\/b><\/p>\n

Every interaction on social media is laden with emotion. As a social media marketer, it’s crucial to peel back the layers and understand the underlying emotional subtext of your audience’s conversations.<\/span><\/p>\n

When you engage in social listening, pay attention not only to the words being used or the reel getting the most likes but also to the tone and context. Are people expressing enthusiasm about your latest product launch? Or are they voicing concerns about its functionality?\u00a0<\/span><\/p>\n

This also allows you to empathize with their experiences and build stronger connections. Whether it’s through heartfelt responses or personalized content, demonstrating empathy can foster trust and loyalty among your followers.<\/span><\/p>\n

 <\/p>\n\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Unlock White Label Services Worth $1,000 <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

While you focus on running your business, let us focus on serving your clients. Use this voucher to trial our white label services and win back time today!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAccess Your Voucher<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n

 <\/p>\n

Leveraging Social Influence and Group Dynamics<\/b><\/p>\n

As inherently social creatures, humans are influenced by the behaviours and opinions of those around them (whether we like to admit it or not). This social influence shapes the dynamics of social media platforms in profound ways.<\/span><\/p>\n

When engaging in social listening, identify influencers and thought leaders within your niche. These individuals wield significant influence over large segments of your audience and can serve as invaluable advocates for your brand.\u00a0<\/span><\/p>\n

Understanding Confirmation Bias and Tailoring Strategies<\/b><\/p>\n

Confirmation bias (the tendency to interpret information in a way that confirms existing beliefs) permeates social media interactions. Approach social listening with an open mind, challenging your assumptions, and seeking diverse perspectives.\u00a0<\/span><\/p>\n

Look for dissenting opinions and alternative viewpoints that offer valuable insights into the multifaceted needs of your audience. Use the data gleaned from social listening to refine and adapt your strategies continually.\u00a0<\/span><\/p>\n

It\u2019s always best to experiment with different messaging, imagery, and content formats to ascertain what resonates most with your unique audience.\u00a0<\/span><\/p>\n

Our <\/span>white-label social media marketing<\/span> team can help you with various social media services and admin tasks. Take a look at what we offer <\/span>here<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you want to create social media campaigns that really fetch results for your clients, you need to plug into what is happening on the platform. Understanding your audience\u2019s desires, fears, and aspirations will help you create content that your audience is craving.\u00a0 Learn how to conduct social listening with tips from our white-label social […]<\/p>\n","protected":false},"author":9,"featured_media":30665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[],"class_list":["post-30664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","entry","has-media"],"yoast_head":"\nSocial Listening to Understand What Your Audience Wants<\/title>\n<meta name=\"description\" content=\"Do you connect with your audience via social listening? Our white-label social media marketing team has a few tips that will help you do this effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Listening to Understand What Your Audience Wants\" \/>\n<meta property=\"og:description\" content=\"Do you connect with your audience via social listening? Our white-label social media marketing team has a few tips that will help you do this effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/\" \/>\n<meta property=\"og:site_name\" content=\"Globital NZ\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-29T06:52:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T10:10:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"seoresellersnz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"seoresellersnz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/\"},\"author\":{\"name\":\"seoresellersnz\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/5c4aafd3ce43d006d262936107b9d7a4\"},\"headline\":\"Social Listening to Understand What Your Audience Wants\",\"datePublished\":\"2024-07-29T06:52:02+00:00\",\"dateModified\":\"2024-12-31T10:10:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg\",\"articleSection\":[\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/\",\"name\":\"Social Listening to Understand What Your Audience Wants\",\"isPartOf\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg\",\"datePublished\":\"2024-07-29T06:52:02+00:00\",\"dateModified\":\"2024-12-31T10:10:10+00:00\",\"description\":\"Do you connect with your audience via social listening? Our white-label social media marketing team has a few tips that will help you do this effectively.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#primaryimage\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg\",\"contentUrl\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg\",\"width\":780,\"height\":440,\"caption\":\"Social Listening\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.globitalmarketing.com\/nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Listening to Understand What Your Audience Wants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#website\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/\",\"name\":\"Globital NZ\",\"description\":\"White Label Digital Marketing Partners\",\"publisher\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.globitalmarketing.com\/nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#organization\",\"name\":\"Globital NZ\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/10\/globital-New-Zealand-1.png\",\"contentUrl\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/10\/globital-New-Zealand-1.png\",\"width\":900,\"height\":246,\"caption\":\"Globital NZ\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/5c4aafd3ce43d006d262936107b9d7a4\",\"name\":\"seoresellersnz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c40b1e126c67e13eb5e8aa000f08929983394ea066be7c5e7b8e04eda2f029d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c40b1e126c67e13eb5e8aa000f08929983394ea066be7c5e7b8e04eda2f029d?s=96&d=mm&r=g\",\"caption\":\"seoresellersnz\"},\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/author\/seoresellers\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Listening to Understand What Your Audience Wants","description":"Do you connect with your audience via social listening? Our white-label social media marketing team has a few tips that will help you do this effectively.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/","og_locale":"en_US","og_type":"article","og_title":"Social Listening to Understand What Your Audience Wants","og_description":"Do you connect with your audience via social listening? Our white-label social media marketing team has a few tips that will help you do this effectively.","og_url":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/","og_site_name":"Globital NZ","article_published_time":"2024-07-29T06:52:02+00:00","article_modified_time":"2024-12-31T10:10:10+00:00","og_image":[{"width":780,"height":440,"url":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg","type":"image\/jpeg"}],"author":"seoresellersnz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"seoresellersnz","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#article","isPartOf":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/"},"author":{"name":"seoresellersnz","@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/5c4aafd3ce43d006d262936107b9d7a4"},"headline":"Social Listening to Understand What Your Audience Wants","datePublished":"2024-07-29T06:52:02+00:00","dateModified":"2024-12-31T10:10:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/"},"wordCount":379,"publisher":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/#organization"},"image":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg","articleSection":["Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/","url":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/","name":"Social Listening to Understand What Your Audience Wants","isPartOf":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#primaryimage"},"image":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg","datePublished":"2024-07-29T06:52:02+00:00","dateModified":"2024-12-31T10:10:10+00:00","description":"Do you connect with your audience via social listening? Our white-label social media marketing team has a few tips that will help you do this effectively.","breadcrumb":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#primaryimage","url":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg","contentUrl":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/07\/Social-listening-Your-launchpad-to-success-on-social-media.jpg","width":780,"height":440,"caption":"Social Listening"},{"@type":"BreadcrumbList","@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/social-listening-to-understand-what-your-audience-wants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.globitalmarketing.com\/nz\/"},{"@type":"ListItem","position":2,"name":"Social Listening to Understand What Your Audience Wants"}]},{"@type":"WebSite","@id":"https:\/\/www.globitalmarketing.com\/nz\/#website","url":"https:\/\/www.globitalmarketing.com\/nz\/","name":"Globital NZ","description":"White Label Digital Marketing Partners","publisher":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.globitalmarketing.com\/nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.globitalmarketing.com\/nz\/#organization","name":"Globital NZ","url":"https:\/\/www.globitalmarketing.com\/nz\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/logo\/image\/","url":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/10\/globital-New-Zealand-1.png","contentUrl":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/10\/globital-New-Zealand-1.png","width":900,"height":246,"caption":"Globital NZ"},"image":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/5c4aafd3ce43d006d262936107b9d7a4","name":"seoresellersnz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c40b1e126c67e13eb5e8aa000f08929983394ea066be7c5e7b8e04eda2f029d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c40b1e126c67e13eb5e8aa000f08929983394ea066be7c5e7b8e04eda2f029d?s=96&d=mm&r=g","caption":"seoresellersnz"},"url":"https:\/\/www.globitalmarketing.com\/nz\/blog\/author\/seoresellers\/"}]}},"_links":{"self":[{"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/posts\/30664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/comments?post=30664"}],"version-history":[{"count":0,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/posts\/30664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/media\/30665"}],"wp:attachment":[{"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/media?parent=30664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/categories?post=30664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/tags?post=30664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}