{"id":9172,"date":"2021-02-25T05:17:33","date_gmt":"2021-02-25T05:17:33","guid":{"rendered":"https:\/\/www.globital.co.nz\/?p=9172"},"modified":"2023-05-02T15:09:13","modified_gmt":"2023-05-02T15:09:13","slug":"let-your-customers-hear-all-about-it","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/","title":{"rendered":"Let Your Customers Hear All About It"},"content":{"rendered":"

The role of an SEO company in Auckland<\/a> is to make your business highly visible<\/a>. And the role of a podcast is to make your business highly audible. Have you thought about using podcasts as part of your overall content marketing strategy? Maybe you should.<\/p>\n

A 2019 survey showed that more than 320,000 New Zealanders downloaded audio or video podcasts in an average four-week period. Impressive enough on its own, but even more so when compared to previous years as this was an increase of nearly 150,000 compared to 2016.<\/p>\n

Meanwhile, a survey by Radio New Zealand that was released in June 2019 showed 31% of Kiwis download podcasts, with 48% of all podcast listeners in New Zealand aged under 45 years.<\/p>\n

Those numbers represent a massive marketing opportunity. Podcasting falls into the field of easy-to-consume content; this type of content which also includes newsletters is fast gaining popularity as people crave convenience in their busy lives. People can enjoy listening to them whenever they want because they\u2019re on-demand, can be repeated as often as they want to listen to them, and take almost no effort to consume.<\/p>\n

Anyone with one eye on their content marketing strategy and the other on their market should see that podcasting is ripe for the picking. Great content marketing strengthens the relationship and deepens the level of trust between a business and potential customers and clients. Blog posts are the obvious example of this; B2B marketers who have blogs get 67% more leads than those who don’t. There\u2019s no doubt that high-quality written content, within a smart Search Engine Optimisation strategy, is a strong part of a content marketing mix. But when a prospective customer or client is driving, working out, chilling out, or just not in a position to read or watch a screen, then isn\u2019t a podcast the ideal alternative? In years past, radio was the \u201cmobile medium\u201d that you could listen to when on the move. Now that podcasts are so well established, can\u2019t they be the new way to be heard?<\/p>\n\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Keep Up With Best Practices; Join the DACC Today!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In today’s fast-paced digital marketing landscape, staying on top of the latest best practices is essential for agency success. That’s why we created the Digital Agency Cowork Collective (DACC) Facebook group \u2013 a community of like-minded professionals sharing knowledge, insights, and valuable resources. By joining the DACC, you’ll access a wealth of information, be able to ask questions and stay up-to-date with the latest changes and additions in the industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJoin the group now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n

Podcasts don\u2019t have to be high-tech affairs, or as flashy as video – which is another key component in modern content marketing strategies. They can be produced relatively cheaply. Just as long as they inform and educate listeners, and are promoted so that people actually know they exist, then there is no reason not to make them part of your marketing formula. Think of them as blog posts for the ears: pieces of valuable information that display your knowledge, your expertise, your skills, your experience, your fascinating company story, and your Point of Difference. If your business has all those things going for it, then shouldn\u2019t people hear all about it?<\/p>\n

Related Tag: digital marketing reseller business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The role of an SEO company in Auckland is to make your business highly visible. And the role of a podcast is to make your business highly audible. Have you thought about using podcasts as part of your overall content marketing strategy? Maybe you should. A 2019 survey showed that more than 320,000 New Zealanders […]<\/p>\n","protected":false},"author":9,"featured_media":29081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317],"tags":[],"class_list":["post-9172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers-hear","entry","has-media"],"yoast_head":"\nLet Your Customers Hear All About Your SEO Company<\/title>\n<meta name=\"description\" content=\"An SEO company in Auckland will make you visible but a podcast will make you heard. Is it time you embraced the podcast as part of your content marketing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let Your Customers Hear All About Your SEO Company\" \/>\n<meta property=\"og:description\" content=\"An SEO company in Auckland will make you visible but a podcast will make you heard. Is it time you embraced the podcast as part of your content marketing?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Globital NZ\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-25T05:17:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-02T15:09:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"seoresellersnz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"seoresellersnz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/\"},\"author\":{\"name\":\"seoresellersnz\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/5c4aafd3ce43d006d262936107b9d7a4\"},\"headline\":\"Let Your Customers Hear All About It\",\"datePublished\":\"2021-02-25T05:17:33+00:00\",\"dateModified\":\"2023-05-02T15:09:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/\"},\"wordCount\":466,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg\",\"articleSection\":[\"Customers Hear\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/\",\"name\":\"Let Your Customers Hear All About Your SEO Company\",\"isPartOf\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg\",\"datePublished\":\"2021-02-25T05:17:33+00:00\",\"dateModified\":\"2023-05-02T15:09:13+00:00\",\"description\":\"An SEO company in Auckland will make you visible but a podcast will make you heard. Is it time you embraced the podcast as part of your content marketing?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#primaryimage\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg\",\"contentUrl\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg\",\"width\":960,\"height\":540,\"caption\":\"Man Communicating with Client\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.globitalmarketing.com\/nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Let Your Customers Hear All About It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#website\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/\",\"name\":\"Globital NZ\",\"description\":\"White Label Digital Marketing Partners\",\"publisher\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.globitalmarketing.com\/nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#organization\",\"name\":\"Globital NZ\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/10\/globital-New-Zealand-1.png\",\"contentUrl\":\"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/10\/globital-New-Zealand-1.png\",\"width\":900,\"height\":246,\"caption\":\"Globital NZ\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/5c4aafd3ce43d006d262936107b9d7a4\",\"name\":\"seoresellersnz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c40b1e126c67e13eb5e8aa000f08929983394ea066be7c5e7b8e04eda2f029d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c40b1e126c67e13eb5e8aa000f08929983394ea066be7c5e7b8e04eda2f029d?s=96&d=mm&r=g\",\"caption\":\"seoresellersnz\"},\"url\":\"https:\/\/www.globitalmarketing.com\/nz\/blog\/author\/seoresellers\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Let Your Customers Hear All About Your SEO Company","description":"An SEO company in Auckland will make you visible but a podcast will make you heard. Is it time you embraced the podcast as part of your content marketing?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/","og_locale":"en_US","og_type":"article","og_title":"Let Your Customers Hear All About Your SEO Company","og_description":"An SEO company in Auckland will make you visible but a podcast will make you heard. Is it time you embraced the podcast as part of your content marketing?","og_url":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/","og_site_name":"Globital NZ","article_published_time":"2021-02-25T05:17:33+00:00","article_modified_time":"2023-05-02T15:09:13+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg","type":"image\/jpeg"}],"author":"seoresellersnz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"seoresellersnz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#article","isPartOf":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/"},"author":{"name":"seoresellersnz","@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/5c4aafd3ce43d006d262936107b9d7a4"},"headline":"Let Your Customers Hear All About It","datePublished":"2021-02-25T05:17:33+00:00","dateModified":"2023-05-02T15:09:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/"},"wordCount":466,"commentCount":0,"publisher":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/#organization"},"image":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg","articleSection":["Customers Hear"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/","url":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/","name":"Let Your Customers Hear All About Your SEO Company","isPartOf":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#primaryimage"},"image":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg","datePublished":"2021-02-25T05:17:33+00:00","dateModified":"2023-05-02T15:09:13+00:00","description":"An SEO company in Auckland will make you visible but a podcast will make you heard. Is it time you embraced the podcast as part of your content marketing?","breadcrumb":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#primaryimage","url":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg","contentUrl":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2021\/02\/0x0.jpg","width":960,"height":540,"caption":"Man Communicating with Client"},{"@type":"BreadcrumbList","@id":"https:\/\/www.globitalmarketing.com\/nz\/blog\/let-your-customers-hear-all-about-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.globitalmarketing.com\/nz\/"},{"@type":"ListItem","position":2,"name":"Let Your Customers Hear All About It"}]},{"@type":"WebSite","@id":"https:\/\/www.globitalmarketing.com\/nz\/#website","url":"https:\/\/www.globitalmarketing.com\/nz\/","name":"Globital NZ","description":"White Label Digital Marketing Partners","publisher":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.globitalmarketing.com\/nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.globitalmarketing.com\/nz\/#organization","name":"Globital NZ","url":"https:\/\/www.globitalmarketing.com\/nz\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/logo\/image\/","url":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/10\/globital-New-Zealand-1.png","contentUrl":"https:\/\/www.globitalmarketing.com\/nz\/wp-content\/uploads\/2024\/10\/globital-New-Zealand-1.png","width":900,"height":246,"caption":"Globital NZ"},"image":{"@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/5c4aafd3ce43d006d262936107b9d7a4","name":"seoresellersnz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.globitalmarketing.com\/nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c40b1e126c67e13eb5e8aa000f08929983394ea066be7c5e7b8e04eda2f029d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c40b1e126c67e13eb5e8aa000f08929983394ea066be7c5e7b8e04eda2f029d?s=96&d=mm&r=g","caption":"seoresellersnz"},"url":"https:\/\/www.globitalmarketing.com\/nz\/blog\/author\/seoresellers\/"}]}},"_links":{"self":[{"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/posts\/9172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/comments?post=9172"}],"version-history":[{"count":0,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/posts\/9172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/media\/29081"}],"wp:attachment":[{"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/media?parent=9172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/categories?post=9172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globitalmarketing.com\/nz\/wp-json\/wp\/v2\/tags?post=9172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}