{"id":9785,"date":"2021-05-26T12:03:45","date_gmt":"2021-05-26T12:03:45","guid":{"rendered":"https:\/\/www.globital.co.nz\/?p=9785"},"modified":"2023-05-02T15:00:06","modified_gmt":"2023-05-02T15:00:06","slug":"why-a-content-plan-should-be-implemented-for-your-clients","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/why-a-content-plan-should-be-implemented-for-your-clients\/","title":{"rendered":"Why A Content Plan Should Be Implemented For Your Clients"},"content":{"rendered":"

When you as a digital marketing agency strategise with your clients and look at the various elements of your digital campaigns and their content marketing strategy, it may seem like you have covered all your bases. However, it is important to follow up your content strategy with a content plan – yes, you do need both – to execute the goals you have outlined with your clients effectively.<\/span><\/p>\n

Globital<\/span><\/a> offers wholesale copywriting and white label content writing<\/a> that helps to take the workload off your agency, so do not worry about having many content plans for many clients or if your agency will miss deadlines should you not have the copy capacity to execute all the plans.<\/span><\/p>\n

Why A Content Plan Will Add Value To Your Agency <\/b><\/h3>\n

Think of a content plan like you would a SMART goal:<\/span><\/p>\n

>><\/strong> Specific<\/span><\/p>\n

>><\/strong> Measurable<\/span><\/p>\n

>> <\/strong>Achievable<\/span><\/p>\n

>> <\/strong>Realistic<\/span><\/p>\n

>> <\/strong>Timely<\/span><\/p>\n

Content plans help your content experts and marketing strategists to foresee the upcoming work, plan ahead and execute in good time. It also shows your clients that you\u2019re thinking seriously about their business and go above and beyond the simple copy piece.<\/span><\/p>\n\t\t

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Try $1000 Worth Of Content Creation Services Now!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Take your client’s brand’s online presence to new levels with top-notch outsourced content creation services. We understand the importance of quality content for brands and want to help you achieve this while scaling your agency with this incredible offer. Claim this $1000 voucher to trial our services for free by booking a 30-minute strategy call.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook your free strategy call now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n

How A Content Plan Adds Value To Your Clients<\/b><\/h3>\n

A well-thought-out, detailed content plan creates a number of advantages for your clients. Not only does it allow clear communication and reiterates expectations around content and marketing goals, but it allows for consistent, relevant, and well-prepared content production – without duplication of content or having to settle on generic content. Building anticipation for what\u2019s to come and aligning your timing with seasonal searches creates an additional layer of nuance for your clients and their online content. Your account managers and the clients they are responsible for will have easy access to the history of what has been completed, which also acts as an editorial calendar for organising. If asked by your client, you can decide to recall specific topics and expand on them or exercise flexibility by incorporating new ideas that are on-trend. This would be difficult to manage and control without a predetermined schedule and content plan!<\/span><\/p>\n

Tips On Creating A Content Plan For Your Clients<\/b><\/h3>\n

We recommend that the content and strategies at your digital marketing agency use the following tips to create a perfect content plan for your clients:<\/span><\/p>\n

>> <\/strong>Use a matrix that includes the title or topic, keywords that need to be emphasised, primary messages within the piece that link to the keywords, relevant references where applicable and the intended date.<\/span><\/p>\n

>> <\/strong>Set clear goals and targets with your clients and ensure that all parties involved go over them regularly and provide feedback on the progress to your clients<\/span><\/p>\n

>> <\/strong>Manage your client\u2019s audience and their preferred tone across the online space so that you create varied content (in terms of tone, length, and marketable points)<\/span><\/p>\n

>> <\/strong>Schedule regular checkpoints for housekeeping to go over created content and adapt your client\u2019s content plan accordingly to ensure KPIs are met<\/span><\/p>\n

Get In Touch With Us To Create Copy When Your Client Approves Content Plan<\/b><\/h3>\n

Now that you know the importance of a content plan or know why you need to create one, you should speak to our friendly, experienced team here at Globital for your content creation and copywriting needs. Email us today at support@globitalmarketing.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When you as a digital marketing agency strategise with your clients and look at the various elements of your digital campaigns and their content marketing strategy, it may seem like you have covered all your bases. However, it is important to follow up your content strategy with a content plan – yes, you do need […]<\/p>\n","protected":false},"author":9,"featured_media":29077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry","has-media"],"yoast_head":"\nWhy A Content Plan Should Be Implemented | Globital NZ<\/title>\n<meta name=\"description\" content=\"Think of a content marketing strategy as an outline for your clients, plus a detailed plan for how you will use content to address them. 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