How Digital Marketing Agencies Can Use Surveys To Tap Into Their Clients’ Trending Conversations

How Digital Marketing Agencies Use Surveys

As any good digital marketing agency worth their salt should know, surveys are a fantastic way to access public opinion for their clients. Surveys will also allow you, the marketer for your clients, to tap into your clients’ customers’ perspectives, giving your agency more context and the ability to add value to their client-customer conversations. 

Using surveys for your clients not only shows them that you care about their brand and their customers, but it helps your agency to build them quality links and brand authority. What more can your clients ask for, right! Better yet, surveys help you get relevant and timely information.

How Your Agency Can Use Surveys To Tap Into Your Clients’ Customers Conversations 

Being a fly on your clients’ customers’ conversations is the best way to go. To become that fly on that very wall, you need to create a survey. To do these, you need to follow a few steps.

  • Step 1: Identify trends that have occurred over the last few months as this accommodates longer-term conversations. Through BuzzSumo, Exploding Topics, Keyword research, as well as joining communities and tapping into target publications, can help your agency to tap into trends. 
  • Step 2: After identifying trends, your digital agency will be able to decide on the survey required. 
  • Step 3: Consider new, different perspectives which will help your agency to brainstorm about which audience to survey and what should be asked to them. What new insights will your survey unearth?
  • Step 4: Now, it’s time for your digital marketing agency to draft the survey and create a list of questions to ask. When creating questions, be sure to keep in mind the final results your agency is seeking.
  • Step 5: Now, with the survey completed and filled in by your client’s customers, it’s time to promote the results after thorough analysis. After the surveys have been conducted, you’ll find that you have successfully tapped into your clients’ customers conversations.


Tap Into Your Clients’ Customers And New Audiences With Our Help


For digital marketing services and white label solutions, speak to us at SEO Resellers New Zealand. Not only are we experts in surveys and other digital marketing services, but we are driven and obsessed with developing and offering the world’s leading quality and cost-effective digital marketing processes and products. Our team is standing by to consult on how we can assist you, so check out our website now!



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