{"id":8056,"date":"2021-05-26T12:09:08","date_gmt":"2021-05-26T12:09:08","guid":{"rendered":"https:\/\/www.globitalmarketing.com\/sg\/?p=8056"},"modified":"2025-01-02T07:14:40","modified_gmt":"2025-01-02T07:14:40","slug":"top-tips-to-reduce-bounce-rates-in-email-marketing-for-your-clients","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/sg\/blog\/top-tips-to-reduce-bounce-rates-in-email-marketing-for-your-clients\/","title":{"rendered":"Top Tips To Reduce Bounce Rates In Email Marketing For Your Clients"},"content":{"rendered":"

At Globital<\/strong>, we know that successful online outreach is the backbone of every digital marketing resellers<\/a>\u00a0and yet we see so many agencies struggling to achieve success with email marketing. Notwithstanding the difficulty and time that is required for strong email campaigns, the email bounce rate can undermine all your agency\u2019s efforts.<\/p>\n

The Low Down On An Email Bounce Back<\/b><\/p>\n

As all agencies should know, there are two main types of email bounce-back. A soft bounce is a temporary delivery issue caused by the recipient\u2019s mailboxes being full, recipient servers being down, or the large email size. All these issues can be solved by resending the email. However, it\u2019s important to avoid these from the get-go if possible. A hard bounce is a permanent non-delivery, i.e. it will never be delivered. This includes reasons such as the recipient\u2019s email address being incorrect or invalid, the domain name being non-existent or under construction, the recipient has put you on their blocked list, or your subscriber\u2019s mailbox no longer being active.<\/p>\n

Getting To Grips With Your Bounce Rate<\/b><\/p>\n

To calculate your client\u2019s bounce rate, your email marketing experts can simply take the number of emails that bounce divided by the number of emails sent and times by 100 to turn it into a percentage. For example, if your agency sends 1 000 emails and five bounce, then your bounce rate is: (5 \/ 1000) x 100 = 0.5%<\/p>\n

Some bounce-back is inevitable and is actually expected in normal practice. If your agency receives a low soft bounce rate at roughly the 2% mark or less, then your agency is perfectly within a reasonable margin. This would translate to one in every 50 emails at maximum. Hard bounces should immediately be removed from your client\u2019s mailing list to protect the deliverability rating. If not, your agency may find your client\u2019s account suspended or limited, and your agency\u2019s reputation as a sender tarnished.<\/p>\n

How To Reduce Email Bounce Back For Your Clients<\/b>
\nHere\u2019s how you can reduce potential bounce back for your clients:<\/p>\n