{"id":2220,"date":"2016-06-17T05:07:33","date_gmt":"2016-06-17T05:07:33","guid":{"rendered":"https:\/\/www.seoresellersusa.com\/dev\/?p=1249"},"modified":"2024-05-20T06:37:47","modified_gmt":"2024-05-20T06:37:47","slug":"3-reasons-keywords-blogging-go-hand-hand","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/","title":{"rendered":"3 Reasons why Keywords and Blogging go Hand in Hand"},"content":{"rendered":"<p style=\"text-align: justify;\">Do we really need to include keywords in our blogs? This is a question we get asked very often as <a href=\"https:\/\/www.globitalmarketing.com\/usa\/\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a> resellers. A lot of companies come to Globital\u00a0USA to outsource their copywriting, or when they\u2019re looking for offshore copywriting that\u2019s more affordable than they can find State-side. It seems that while companies understand that they need to use keywords, few can actually recall why keywords are important or how they should be used in long-form copy, as you find in blogs.<\/p>\n<p style=\"text-align: justify;\">Keyword research has become part and parcel of online digital marketing and keyword tools are readily available to take the guesswork out of things. It\u2019s always good to brush up on your understanding of the value of keywords outside of paid campaigns in long-form copy. After all, if you are using wholesale SEO services, it helps to know exactly what your clients are getting out of it. We\u2019ve compiled a few points that you should understand in order to know why keywords in blogging matter:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Blogs can use long-tail keywords or keyword phrases<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">When someone conducts an online search they start with one or two very broad words and then narrow down their search based on their results. On the other hand, when a person uses a long tail keyword \u2013 a specific set of three words or more \u2013 they are looking for something specific and browsing with the intent of making a purchase. Blogs are excellent vehicles for <a href=\"https:\/\/blog.hubspot.com\/website\/best-tools-to-find-long-tail-keywords\" target=\"_blank\" rel=\"nofollow noopener\">long-tail keywords<\/a>, and research shows that the more words there are in a search term, the higher the conversion rate.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Blogs use images, and images use Alt-tags<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">In addition to providing a block of text that can contain keywords, blog articles also allow for the use of images, which have alternative text. These alternative text opportunities appear in the HTML of a blog post as Alt-tags and are picked up and noted by search engines. This comes in handy when a person conducts an image search and your blog image appears in the results.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Keywords help readers to scan blogs<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Less than a fifth of us read articles word for word. This could be because we want to get to the point or because we plan on bookmarking it for reading later. Keywords are handy ways for readers to get the gist of an article, and how it offers them a solution to their needs. Also, consider the fact that research has shown time and time again that the vast majority of the under-25 market do not trust traditional advertising. A well-placed keyword in a blog article might be able to reach this audience without alienating them through a hard sales push.<\/p>\n<p style=\"text-align: justify;\">Used correctly, keywords can take your blogging from filling up space to being a valuable tool. The best part is that copywriting and blogging fit so naturally, with existing private label SEO services you already use (such as social media reselling and wholesale web design) as it positively benefits both areas. It shouldn\u2019t be too hard to convince your clients of its value.<\/p>\n<p style=\"text-align: justify;\">Related Tags: <a href=\"https:\/\/www.globitalmarketing.com\/usa\">Wholesale Digital Marketing\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do we really need to include keywords in our blogs? This is a question we get asked very often as digital marketing resellers. A lot of companies come to Globital\u00a0USA to outsource their copywriting, or when they\u2019re looking for offshore copywriting that\u2019s more affordable than they can find State-side. It seems that while companies understand [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":26295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,55],"tags":[],"class_list":["post-2220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-outsource-copywriting","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Reasons Keywords &amp; Blogging | Digital Marketing<\/title>\n<meta name=\"description\" content=\"Discover why keywords &amp; blogging complement each other perfectly in digital marketing. Explore three compelling reasons why they go hand in hand. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Keywords &amp; Blogging | Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover why keywords &amp; blogging complement each other perfectly in digital marketing. Explore three compelling reasons why they go hand in hand. Learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/\" \/>\n<meta property=\"og:site_name\" content=\"Globital USA\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-17T05:07:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-20T06:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2016\/06\/keywords-seo-keywords-shutterstock_227355883-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/\"},\"author\":{\"name\":\"Michelle Smith\",\"@id\":\"https:\/\/seoresellersusa.com\/#\/schema\/person\/482b966c7cfbe4a4df65e972708727da\"},\"headline\":\"3 Reasons why Keywords and Blogging go Hand in Hand\",\"datePublished\":\"2016-06-17T05:07:33+00:00\",\"dateModified\":\"2024-05-20T06:37:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/\"},\"wordCount\":526,\"publisher\":{\"@id\":\"https:\/\/seoresellersusa.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2016\/06\/keywords-seo-keywords-shutterstock_227355883-1.jpg\",\"articleSection\":[\"News\",\"Outsource Copywriting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/\",\"url\":\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/\",\"name\":\"3 Reasons Keywords & Blogging | Digital Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/seoresellersusa.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/usa\/blog\/3-reasons-keywords-blogging-go-hand-hand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2016\/06\/keywords-seo-keywords-shutterstock_227355883-1.jpg\",\"datePublished\":\"2016-06-17T05:07:33+00:00\",\"dateModified\":\"2024-05-20T06:37:47+00:00\",\"description\":\"Discover why keywords & blogging complement each other perfectly in digital marketing. 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