{"id":40247,"date":"2024-12-06T10:40:36","date_gmt":"2024-12-06T10:40:36","guid":{"rendered":"https:\/\/www.globitalmarketing.com\/usa\/?p=40247"},"modified":"2024-12-10T09:24:12","modified_gmt":"2024-12-10T09:24:12","slug":"7-steps-to-performing-a-competitor-analysis","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/usa\/blog\/7-steps-to-performing-a-competitor-analysis\/","title":{"rendered":"7 Steps to Performing a Competitor Analysis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a digital marketing agency, constantly refining your strategies to anticipate market shifts, uncover opportunities, and outperform competitors is imperative to staying relevant. One of the most effective ways to achieve this is through regular and thorough <\/span><span style=\"font-weight: 400;\">competitor analysis<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competitor analysis<\/span><span style=\"font-weight: 400;\"> is more than just monitoring rival agencies. It\u2019s a strategic tool that reveals market gaps, identifies customer needs, and sharpens your <\/span><span style=\"font-weight: 400;\">business strategy<\/span><span style=\"font-weight: 400;\">. In this guide, we\u2019ll walk you through a seven-step process for performing <\/span><span style=\"font-weight: 400;\">competitor analysis<\/span><span style=\"font-weight: 400;\">, including <\/span><span style=\"font-weight: 400;\">white-label copywriting<\/span><span style=\"font-weight: 400;\">, to keep your agency ahead of the competition.<\/span><\/p>\n<h3><b>What is <\/b><b>Competitor Analysis<\/b><b> and Why Does It Matter?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Competitor analysis<\/span><span style=\"font-weight: 400;\"> involves systematically researching and evaluating other businesses that offer similar services in your niche. For digital marketing agencies, this could include SEO firms, content creators, or paid advertising specialists competing for the same clientele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This process is crucial because it allows you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identify Market Gaps:<\/b><span style=\"font-weight: 400;\"> Uncover services or solutions your competitors may overlook, presenting innovation opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Refine Your <\/b><b>Business Strategy<\/b><b>:<\/b><span style=\"font-weight: 400;\"> Align your offerings with market demand while differentiating from competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand Customer Expectations:<\/b><span style=\"font-weight: 400;\"> Analyze customer feedback and reviews to tailor your services to unmet needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anticipate Trends:<\/b><span style=\"font-weight: 400;\"> Stay ahead by observing emerging patterns in the industry.<\/span><\/li>\n<\/ul>\n<h3><b>The Benefits of Regular Competitor Analysis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Conducting competitor analysis regularly ensures your strategies remain effective and aligned with industry shifts. Here\u2019s why making <\/span><span style=\"font-weight: 400;\">competitor analysis<\/span><span style=\"font-weight: 400;\"> a regular habit is key:<\/span><\/p>\n<h4><b>1. Adapting to Market Changes<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Trends in digital marketing change quickly. By observing what competitors are doing\u2014whether it\u2019s adopting new tools, shifting strategies, or targeting different demographics\u2014you can proactively adjust your own approach.<\/span><\/p>\n<h4><b>2. Avoiding Stagnation<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Agencies that don\u2019t evolve risk becoming irrelevant. <\/span><span style=\"font-weight: 400;\">Competitor analysis<\/span><span style=\"font-weight: 400;\"> helps you stay innovative by learning from the successes and failures of others.<\/span><\/p>\n<h4><b>3. Enhanced Client Retention<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Clients want to see that their marketing partners are proactive and have their fingers on the pulse of current marketing strategies. Demonstrating this foresight will strengthen trust and loyalty between your agency and customers to support sustainable growth and scalability.<\/span><\/p>\n<h4><b>4. Identifying New Opportunities<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Competitor research can reveal untapped niches or emerging trends, allowing you to expand your service offerings.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-40249 size-full\" src=\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/ad224442-1ec9-4b41-a92f-d56a7e2c1d90-ezgif.com-webp-to-png-converter.png\" alt=\"\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/ad224442-1ec9-4b41-a92f-d56a7e2c1d90-ezgif.com-webp-to-png-converter.png 1600w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/ad224442-1ec9-4b41-a92f-d56a7e2c1d90-ezgif.com-webp-to-png-converter-300x200.png 300w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/ad224442-1ec9-4b41-a92f-d56a7e2c1d90-ezgif.com-webp-to-png-converter-1024x682.png 1024w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/ad224442-1ec9-4b41-a92f-d56a7e2c1d90-ezgif.com-webp-to-png-converter-768x512.png 768w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/ad224442-1ec9-4b41-a92f-d56a7e2c1d90-ezgif.com-webp-to-png-converter-1536x1023.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><b>The Ultimate 7-Step <\/b><b>Competitor Analysis<\/b><b> Guide for Digital Agencies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To carve out a niche, attract clients, and deliver exceptional results, mastering <\/span><span style=\"font-weight: 400;\">competitor analysis<\/span><span style=\"font-weight: 400;\"> is the lifeblood to paving a path to success.\u00a0<\/span><\/p>\n<h3><b>Step 1: Identify Your Competitors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Start by pinpointing your direct competitors\u2014agencies offering similar services to a similar audience. These could include local competitors, niche players, or global agencies operating in the same digital space. Use tools like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Search:<\/b><span style=\"font-weight: 400;\"> Look for keywords like \u201cSEO agencies near me\u201d or \u201cdigital marketing services.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media Platforms:<\/b><span style=\"font-weight: 400;\"> Explore LinkedIn, Instagram, or Facebook to find active competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industry Directories:<\/b><span style=\"font-weight: 400;\"> Websites like Clutch or UpCity can help you locate top agencies in your niche.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By identifying who you\u2019re up against, you set the foundation for the analysis.<\/span><\/p>\n<p><b>Step 2: Research Their Offerings<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Next, explore the services your competitors provide and how they package them. Visit their websites, read blogs, and evaluate their service offerings to understand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pricing Models:<\/b><span style=\"font-weight: 400;\"> How are they structuring their pricing? Are they offering fixed packages or customizable plans?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unique Selling Points (USPs):<\/b><span style=\"font-weight: 400;\"> What makes them stand out to clients?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Strategies:<\/b><span style=\"font-weight: 400;\"> How are they educating or engaging their audience through blogs, videos, or downloadable resources?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take note of what they do well and where there are gaps you can fill.<\/span><\/p>\n<p><b>Step 3: Evaluate Their Digital Marketing Strategy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Competitor analysis in digital marketing wouldn\u2019t be complete without scrutinizing their online presence. Look into their:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media Channels:<\/b><span style=\"font-weight: 400;\"> What platforms are they using? How frequently do they post, and how engaged is their audience?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO Strategies:<\/b><span style=\"font-weight: 400;\"> Use tools like Ahrefs or SEMrush to uncover their top-performing keywords and content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid Ads:<\/b><span style=\"font-weight: 400;\"> Analyze their ad copy, targeting, and frequency by searching keywords to see if their ads appear on Google or social media.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This step provides insights into what\u2019s working for them and how you can leverage similar or better tactics.<\/span><\/p>\n<h3><b>Step 4: Study Their Client Feedback<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Client reviews, comments, and testimonials reveal invaluable insights into what clients appreciate or dislike about your competitors. Use platforms like Google Reviews, Yelp, or Trustpilot to analyze:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Common complaints or recurring issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Positive feedback highlighting their strengths.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer questions that point to unmet needs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These insights allow you to improve your own offerings and address gaps your competitors overlook.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40250 size-full\" src=\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/9a2ae179-8c79-4b81-86fe-a97dc3805d15-ezgif.com-webp-to-png-converter.png\" alt=\"\" width=\"1600\" height=\"1068\" srcset=\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/9a2ae179-8c79-4b81-86fe-a97dc3805d15-ezgif.com-webp-to-png-converter.png 1600w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/9a2ae179-8c79-4b81-86fe-a97dc3805d15-ezgif.com-webp-to-png-converter-300x200.png 300w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/9a2ae179-8c79-4b81-86fe-a97dc3805d15-ezgif.com-webp-to-png-converter-1024x684.png 1024w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/9a2ae179-8c79-4b81-86fe-a97dc3805d15-ezgif.com-webp-to-png-converter-768x513.png 768w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/9a2ae179-8c79-4b81-86fe-a97dc3805d15-ezgif.com-webp-to-png-converter-1536x1025.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><b>Step 5: Perform a SWOT Analysis<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now, consolidate the information gathered so far into a <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/swot-analysis\"><span style=\"font-weight: 400;\">SWOT analysis<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strengths:<\/b><span style=\"font-weight: 400;\"> What are your competitors doing well?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Weaknesses:<\/b><span style=\"font-weight: 400;\"> Where are they falling short?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opportunities:<\/b><span style=\"font-weight: 400;\"> What market gaps or client needs can you fulfil?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Threats:<\/b><span style=\"font-weight: 400;\"> What challenges do they pose to your market share?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A SWOT analysis is a powerful tool to align your strategy with market demands and ensure your offerings stand out.<\/span><\/p>\n<h3><b>Step 6: Analyze Pricing and Value Propositions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Delve deeper into your competitors\u2019 pricing models and how they justify their costs. Here\u2019s what to examine:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product and Service Pricing:<\/b><span style=\"font-weight: 400;\"> Are they offering premium or budget services?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Value Propositions:<\/b><span style=\"font-weight: 400;\"> How do they communicate the benefits of their services?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Upselling and Cross-Selling:<\/b><span style=\"font-weight: 400;\"> Are they bundling services or leveraging <\/span><span style=\"font-weight: 400;\">white-label copywriting<\/span><span style=\"font-weight: 400;\"> services to boost value while reducing costs?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If competitors fail to highlight their value effectively, this is your chance to outshine them with a well-articulated pitch.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40251 size-full\" src=\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/8ba406ff-61fb-42da-adc8-dd2125936702.jpg\" alt=\"\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/8ba406ff-61fb-42da-adc8-dd2125936702.jpg 1600w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/8ba406ff-61fb-42da-adc8-dd2125936702-300x200.jpg 300w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/8ba406ff-61fb-42da-adc8-dd2125936702-1024x682.jpg 1024w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/8ba406ff-61fb-42da-adc8-dd2125936702-768x512.jpg 768w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/8ba406ff-61fb-42da-adc8-dd2125936702-1536x1023.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3><b>Step 7: Use <\/b><b>White-Label Copywriting<\/b><b> to Close Market Gaps<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Content creation is often a weak point for many digital marketing agencies. <\/span><span style=\"font-weight: 400;\">Competitor analysis <\/span><span style=\"font-weight: 400;\">frequently reveals gaps in their ability to produce consistent, high-quality copy for clients. This presents an opportunity to differentiate your agency by offering <\/span><span style=\"font-weight: 400;\">white-label copywriting<\/span><span style=\"font-weight: 400;\"> as part of your services.<\/span><\/p>\n<h4><b>Why <\/b><b>White-Label Copywriting<\/b><b>?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalability:<\/b><span style=\"font-weight: 400;\"> Expand your content offerings without increasing overhead.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficiency:<\/b><span style=\"font-weight: 400;\"> Deliver quality content without sacrificing time or resources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customization:<\/b><span style=\"font-weight: 400;\"> Brand the content as your own, maintaining consistency in client communication.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Integrating <\/span><span style=\"font-weight: 400;\">white-label copywriting<\/span><span style=\"font-weight: 400;\"> into your strategy can enhance your service portfolio while making your agency more attractive to clients looking for a leading marketing solution.<\/span><\/p>\n<h3><b>Key Metrics to Monitor During <\/b><b>Competitor Analysis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure your analysis is thorough, focus on tracking measurable insights like:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website Traffic:<\/b><span style=\"font-weight: 400;\"> Use tools like SimilarWeb to estimate your competitors\u2019 traffic sources and volume.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media Engagement:<\/b><span style=\"font-weight: 400;\"> Track likes, shares, comments, and response times to understand their audience engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keyword Rankings:<\/b><span style=\"font-weight: 400;\"> Identify the keywords driving traffic to their site and compare them to your own.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Performance:<\/b><span style=\"font-weight: 400;\"> Look at metrics like backlinks, social shares, and user engagement.<\/span><\/li>\n<\/ol>\n<h3><b>From Insights to Action<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Competitor analysis<\/span><span style=\"font-weight: 400;\"> is only valuable when it translates into actionable strategies. Here\u2019s how to put your findings to work:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Refine Your USP:<\/b><span style=\"font-weight: 400;\"> Highlight unique strengths, such as <\/span><span style=\"font-weight: 400;\">white-label copywriting<\/span><span style=\"font-weight: 400;\"> or personalized marketing strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Address Market Gaps:<\/b><span style=\"font-weight: 400;\"> Develop services that competitors are missing or underperforming in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve Client Value:<\/b><span style=\"font-weight: 400;\"> Incorporate new strategies or tools based on identified customer needs.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40252 size-full\" src=\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/c725b1bf-47d7-457f-a278-2f492c1bd997-ezgif.com-webp-to-png-converter.png\" alt=\"\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/c725b1bf-47d7-457f-a278-2f492c1bd997-ezgif.com-webp-to-png-converter.png 1600w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/c725b1bf-47d7-457f-a278-2f492c1bd997-ezgif.com-webp-to-png-converter-300x200.png 300w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/c725b1bf-47d7-457f-a278-2f492c1bd997-ezgif.com-webp-to-png-converter-1024x682.png 1024w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/c725b1bf-47d7-457f-a278-2f492c1bd997-ezgif.com-webp-to-png-converter-768x512.png 768w, https:\/\/www.globitalmarketing.com\/usa\/wp-content\/uploads\/2024\/12\/c725b1bf-47d7-457f-a278-2f492c1bd997-ezgif.com-webp-to-png-converter-1536x1023.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><b>Final Thoughts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mastering competitor analysis is about more than just observing what others are doing. It\u2019s about understanding the bigger picture\u2014uncovering market gaps, refining your strategy, and positioning your agency as a leader. By following this seven-step process and leveraging services like <\/span><span style=\"font-weight: 400;\">white-label copywriting<\/span><span style=\"font-weight: 400;\">, your agency can secure its place at the forefront of the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to turn insights into results? <\/span><a href=\"https:\/\/globitalmarketing.com\/lp\/white-label-digital-marketing\/\"><span style=\"font-weight: 400;\">Book a free strategy call<\/span><\/a><span style=\"font-weight: 400;\"> with our team and claim a $1000 voucher to try <\/span><span style=\"font-weight: 400;\">white-label copywriting<\/span><span style=\"font-weight: 400;\">. Let us help you transform your competitor analysis into actionable strategies that drive growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a digital marketing agency, constantly refining your strategies to anticipate market shifts, uncover opportunities, and outperform competitors is imperative to staying relevant. One of the most effective ways to achieve this is through regular and thorough competitor analysis. Competitor analysis is more than just monitoring rival agencies. It\u2019s a strategic tool that reveals market [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":40248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-40247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Steps to Performing a Competitor Analysis - Globital USA<\/title>\n<meta name=\"description\" content=\"Discover a 7-step competitor analysis process to uncover market gaps, refine your business strategy, and boost growth with white-label copywriting solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/usa\/blog\/7-steps-to-performing-a-competitor-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Steps to Performing a Competitor Analysis - 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