At Globital Canada, we pride ourselves on our reputation as a top-tier website reseller white label with our position as SEO resellers to digital agencies looking for the best outsource web development for their clients. Working closely with digital agencies, we know just how important lead generation and lead magnets are. With so many different avenues available to digital agencies in the hopes of generating leads, marketers are always looking for new and innovative lead magnets. Did you know that your own agency’s website can be a lead magnet on its own?Â
What Goes Into An Effective Lead Magnet?
For a lead magnet to be effective, it needs to meet the following standards:
- Lead magnets need to look and feel valuable to the consumer, and they should be promised something exciting
- They should offer instant satisfaction to the lead, answering their problem now rather than in a few months
- Communicate your digital agency or your client’s unique selling points from the start
Try $1000 Worth Of Free Website Design & Development Services!
Do you need guidance regarding the technicalities of creating a high-functioning website, including all the latest trends and best practices? Whether it’s for your agency’s website to attract new clients or your existing clients to help their brands soar, our white-label website design & development services are the solution. Here, try them for free! But first, let’s have a quick free chat to determine your goals and needs!
Your Digital Agency’s Website Is A Powerful Opportunity
A website is often the first interaction a potential customer has with a company, making it the perfect opportunity to turn that prospect into a lead (and later, a loyal customer). Additionally, a website that functions as a lead magnet can boost SEO by increasing the time visitors typically spend on the page, leading to Google sending even more prospects your way.Â
How To Turn Your Digital Agency’s Website Into A Lead Generation Machine
On our YouTube channel, Globital TV, project manager Waseem Ansari discusses lead magnets and some of the best tactics for digital agencies in a helpful YoutTube video, How To Turn Your Agency Website Into A Lead Generation Machine? Here are some tactics digital agencies can implement:
- Install plugins to support lead generation on your digital agency’s website, such as WP Subscribe or Smart Popup.Â
- Visitors to your website should be able to see what your digital agency has to offer and how it would be beneficial for them to share information.
- Use secure tools that ask for the right information to capture leads in the right format. First names, job titles, email addresses, location, etc., are all important.
- Make sure your calls to action are eye-catching and entice visitors to your agency’s website to take the actions you want them to.
- By following up promptly with anyone who has submitted contact information, you are increasing your conversion success.
Developing meaningful client relationships from the very beginning is a winning strategy that should form part of all your digital agency’s services. Forming a first impression on your digital agency’s website or your client’s website is key in lead generation. If your agency isn’t getting the results it should be, look for opportunities to optimize it.Â
Looking for more information on turning websites into a lead magnet? Globital TV has plenty of informative videos to help take your digital agency and the services you offer to the next level.
Looking for the best outsource web development and SEO resellers? Get in touch with Globital Canada today so we can help. Email us at support@globitalmarketing.com.
