Cover Globital - Globital Announced As Finalist In Australian Marketing Institutes’s 2020 Award For Customer Experience Management

Globital has been recognised as one of the 3 finalists in the Australian Marketing Institutes’ 2020 award for customer experience management. 

We are particularly honoured to receive this award because it is issued in recognition of a campaign that was run internally for Globital. The campaign involved the levelling up and deliberate improvement in the experience that customers, digital agency owners, and members of the industry, are receiving from their resource partner. 

This very specific campaign, run over the past 12 – 18 months, set out to deliver an experience that delights digital agencies, and assists them in helping them serve their clients better. 

The Australian Marketing Institute is the industry authority that represents the entire marketing industry, including digital marketing interests. 

Recognition Of Deliberate Efforts

Over the past 18 months, Globital has implemented a three-pronged approach aimed at improving the experience that our clients have with us.

The first of these steps was the achievement of ISO certification. This certification was critical to Globital because it was an external audit on the management of the delivery of the services we provide and the assurance of rigid adherence to processes in everything we do. 

This certification gives agencies who use these services and products absolute confidence that they get what they pay for every single time and confidence that when they partner with Globital, they are serving their clients in the best possible way. 

The second step was to implement an Online Customer Service Support team and function, run completely independently of the operations teams. Completion of this step resulted in a team of problem solvers who sorted out any problems with projects, outcomes, and expectations. The independence that this team functions under ensures that no ego is involved in the problem-solving process.

Finally, the Net Promoter Score program was introduced to the Customer Service Support team. This direct line of feedback from our customers into the research and development teams meant that continual improvement of products and the way that our teams go about service and execution of these products was assured. 

One of the results of this campaign was the creation of a Facebook group called the Digital Marketing Dream Team. This core group of digital agencies is a community, gathering together to collaborate to solve industry problems. This community was especially helpful to digital agencies around the world during the COVID-19 crisis where we banded together and worked to help get everyone through the crisis effectively. This effort provided a top-down focus on what was going on in the industry, broadly as well as with a micro focus by having our partner coach, John Logar, facilitate daily clarity calls within the community to assist digital agencies.

Globital is really extremely proud to be acknowledged by this agency body.

delete bandt - Damian Papworth Reveals what 2019 Has in Store for Businesses

Managing Director of Globital, Damian Papworth, has received noticeable coverage in the past in the press for his dedication in addressing the varying paradigm shifts taking place in the digital space. Not only does Damian thrive on increasing the quality of work that Globital produces, but he has also positioned himself, with recognition from the industry itself, as a thought leader.

“The industry is maturing, and agencies are looking for positive sales outcomes for clients rather than merely technical results like competitive SEO…” – Damian Papworth

Speaking in Australia’s marketing, media and advertising publication, B & T, Papworth emphasised the need for businesses to build databases to forge their way through the ever-changing and evolving digital space. In the article, Papworth unpacks the need to incorporate technical SEO practices with the necessity to build quality databases especially in 2019. However, this does not aim to take away from the imperative nature of technical aspects that give business growth but aims to show that no business can thrive without people behind it.

The article further goes into how social media groups impact the changing landscape of digital marketing.

Read more on the feature here.

delete memeburn - Globital begins monthly contribution to two of South Africa’s top business and entrepreneur publications

It is always exciting to see the role that our team plays in the betterment of the digital industries in which they operate. Recently, Globital Chief Operating Officer, Steven Slotow became a regular monthly contributor to Entrepreneur Magazine and Memeburn in South Africa, in an effort to contribute to the vastly changing world of digital marketing in the country. In a series of articles, Slotow tackles topics such as SEO, AdWords competitor’s analysis, pay-per-click usage and using social media analytics tools to help grow businesses.

Slotow, who has 14-years’ worth of experience as a Technology & Motoring editor for FHM magazine in South Africa, and has transferred this skill over to helping digital agencies run more profitable businesses.

As part of this effort, Steven now contributes on a monthly basis to both Memeburn and Entrepreneur Magazine in South Africa.

Memeburn is a website with a strong focus on emerging digital markets, social media activities as well as mobile and generated technologies. This authority of online culture and lifestyle in South Africa relies on experts in their field, like Steven is in digital marketing, to provide regular content that not only adds value to their audience but also provides them with really practical advice and strategy around online advertising.

Entrepreneur Magazine is one of South Africa’s premier business titles and is widely read by leaders in their field, business owners and decision makers.

For the full Memeburn articles, click here.

For the full Entrepreneur Magazine articles, click here.

CONTACT US PAGE IMAGE e1544012734422 - How Our Culture Defined Our Rebrand?

Being a Marketer I’m sure you asked yourself “How did they come up with that?” and “What was their Rebrand Process and Strategy”. Here to provide some insight is GLOBITAL Managing Director, Damian Papworth, here he explains how we came up with:

1 – You’re Never Alone, and
2 – #ThatGlobitalFeeling

Culture is such an important element to a business, and a business that can create an engaged team and client base is destined to create amazing things together. How is your business culture impacting your business?

form bg - Globital Launches A Rebranded Company Aiming At Growth For Itself And The Agencies It Supports

Today is the beginning of many exciting changes happening for us and we are delighted to have you with us on this journey. Here is GLOBITAL Managing Director, Damian Papworth to explain “Why Rebrand Now!”

The phenomenal growth in niche product business’ of our SEO Resellers, White Label Copywriting, Digital Wholesalers and Digital Resellers brands created a problem that every business dreams of: we did such a great job that you wanted more. As a result, over the past few years, our parent company GLOBITAL has expanded the services offered under each niche business. Now, with a full-service offering, it no longer makes sense to operate under these existing brands.

Leading us to today, as we launch the new GLOBITAL: a full-service business in support of Marketing, Digital Marketing and Advertising Agencies. This is a global support network like no other. A business structured to provide you with business support and growth strategies, ongoing education and advertising campaign execution.

We currently have hundreds of staff located throughout the world ready to provide you with everything you need for today and whatever version you need help with, to achieve your agency of tomorrow.

The Changes that IMPACT OUR DIGITAL MARKETING RESELLERS!

In the short term, NONE!! You just get to enjoy working under the GLOBITAL banner rather than SEO Resellers and other company brands. We have redirects in place so that’s its BUSINESS AS USUAL for you and it won’t impact YOUR business.

1. New Website and Address – with the changes, we have moved our website to www.globitalmarketing.com. Check it out and bookmark the new address so you have it at your fingertips.

2. New Email Addresses – when the website changes, this changes our email addresses too. Our @seosellers and @globital.media addresses have all been changed over to one platform, @globitalmarketing.com. We will be running the old emails for the next few months allowing you time to transition.

3. New Member Portal Address – we wanted to create a place just for you, and have started stage 1 of the Member Portal upgrade. Introducing MyGlobital, the same layout with our new GLOBITAL branding located at www.myglobital.com. In the short term, its business as usual because if you go to the old SEO Resellers Portal you will be redirected to your new MyGlobital portal. When you get redirected, please bookmark this new address as we have a Portal for each continent so it’s important to save your specific location.

We hope you can see that we are investing in your business with these changes as a first step to creating a place you can operate your business from. We will be adding lots of videos and information like this to our Reseller Exclusive Facebook Community,“GLOBITAL GROWTH CLUB”, so if you’re not yet a member, join now so you don’t miss an update and stay connected with our strong Marketing community.

Dubae 2018 - Senior Management Converge On Dubai For The Annual Managers Conference 2018

The month of October saw the annual Senior Management trip to Dubai to discuss the current and future prospects of Globital. During this corporate conference, with the aim of realigning the company, Managing Director Damian Papworth, Director of Operations in Pakistan Asjad Afzal and South Africa’s Director of Operations Steven Slotow broke down the current state of their respective operations in their countries, highlighting challenges and opportunities observed throughout the year in order to close in gaps and identify viable avenues for future success.

As senior managers, this conference is invaluable, not only to touch base with each other but more importantly, to develop and build sustainable strategies and goals that will build and strengthen internal operations as well as better understand the needs of our clients. The purpose of the conference was to unpack Globital’s corporate goals in a manner that allows management to dissect where we’re winning and where we can improve and better meet the expectations of our employees in order to succeed in delivering quality solutions for our clients.

Steven Slotow shared some insights into the copywriting aspects of the business. “Our South African team are all experienced in their skills. Having developed robust and scalable systems that help our writers improve their writing to achieve the desired outcomes for our clients has meant major improvements”. The development of this department has assisted in drawing up strategies for better briefing processes and turnaround times that highlight the promise of service delivery.

“The Pakistan team now comprises of just over 150 employees which poses a unique challenge”, indicated Asjad. “However, challenges are always a door of opportunities. This sizeable operation has allowed us to harness the notion of team effort and support the business in a variety of our offerings in an impactful way”. As a company that aims to drive service, support and success, the road into 2019 has never looked better.

With plans of seeing the bigger picture of Globital’s future, Damian reiterated the need to capture the essence of the company’s brand and identity. “ We are here to clarify our corporate goals and ensure that we meet the needs of our clients. In this, we will be heading into 2019 with a slightly different approach to our processes as well as in developing better strategies. The only way to do this is through two key elements; showing that agencies are not alone and that we are a community. As a global brand, we will continue standing for growth, leadership, accountability and driving success for all our clients.”

Adam Steen 3 - What Does Marketing & Freediving Have In Common?

The process of rebranding Globital is one of total rebirth and new opportunities for not just the resellers that the company supports, but also for the connections and relationships that we have built over the past few years.

One of these new connections that Globital is extremely proud to announce is its sponsorship of Australia’s top freediver, Adam Stern.

Globital MD Damian Papworth has a bit of experience with freediving himself and shares Adam’s passion for the sport. It’s this passion that led Damian to recognise the similarities between freediving and running a small business.

In the below video, Damian unpacks this not so subtle connection between freediving and running a small digital agency. In it, Damian explains how difficult and arduous freediving can be, bringing with it the pressures and sinking feelings of being overwhelmed and alone. Not so different to what many digital agency owners feel daily. Not a welcoming environment.

And just like Adam, explains Damian, in those moments we need to find that feeling of Zen and start performing at our peak, even though the weight of the world is on our shoulders.

 

We’re really excited to have Adam join the Globital family so that he can share the lessons and insights, that he has had during freediving, with our resellers so that they can get better at running their own businesses.

Sep 2018 Sales Clinic SA 1 - “Charge Up” Your Sales Clinic For Digital Marketers hosted in South Africa in 3 main industry cities

The first half of 2018 saw major strides for Globital as a company and business in general. With the success of the Digital Sales and Marketing Masterclass held in 4 Australian cities during the year, it was inevitable that a return to South Africa to bolster local agencies with an educational event there was soon to follow.

With the guidance of Globital’s CEO, Damian Papworth and the insights of the company’s Director of Operations, Steven Slotow from South Africa, the “Charge Up” Your Sales Clinic for Digital Marketers kicked off in Johannesburg, Durban and Cape Town during September 2018.

The full-day event was aimed at providing agencies with invaluable tools in sales strategies such predictable prospecting practices to ensure immediate identification of the right kind of clients as well as razor precision decision making when it comes to selecting those clients. All these in an effort to tailor their agencies growth plans.

Globital has always been at the forefront of investing in agencies and through events such as the clinic, business owners can drastically improve their ability to locate potential clients while nurturing their existing customers. “The potential growth of the South African digital landscape is one to look out for. With many emerging digital agencies, being able to provide support in sales training, there is a huge advantage of adding value to businesses both for agencies and meeting the needs of their clients”, said Damian.

Sales Clinic SA 2 - “Charge Up” Your Sales Clinic For Digital Marketers hosted in South Africa in 3 main industry citiesA big part of what the clinic was showing small to medium agencies in different sectors how the process of generating leads could impact the way they draw up strategies that are accountable for their ROI. Steven Slotow added, “Understanding your audience is always the first step to attracting the right fit for your business. To draw up opportunities for success, you need to have a no fear navigator”.

The road into 2019 has never looked brighter and we’ll be with agencies globally every step of the way. Damian will be facilitating the “Charge Up” Your Sales Clinic in 2019 throughout Australia.

Social Media Network Diagram

Of course, we and all our country brands’ main focus is to provide digital marketing agencies around the world with a reliable, professional and affordable white label digital marketing solution, and we’re proud to say that we never lose that focus or waiver from our mission.

In fact, we’re so proud of the difference that we’re making in the lives and businesses of these digital marketers, that one of the most common conversations we’re having with not just the agencies we support but with anybody in any industry who will listen is: “do you know anybody else who you think could benefit from engaging with us?”.

This is a conversation that we are regularly having with Business Coaches, Lawyers, Accountants, Tax Consultants…in fact anybody who has any sort of relationship with someone in the digital industry is an ideal referrer of business to Globital.

And we don’t just expect these referrals to come from goodwill or just because these people feel like it. In fact, we have an incredibly generous and industry-leading Affiliate program at Globital that rewards anyone who introduces a digital agency to us with a percentage of the amount that Globital nets from the business. And even better news, since many of our services recur every month, that’s an Affiliate fee that will recur month-after-month for the lifetime of the engagement.

CASE IN POINT
Ed Plant is an old friend and colleague of our MD, Damian Papworth, and the two of them have developed a business relationship over the years that has seen one tossing tons of work to the other and back again, to each ones benefit through their respective Affiliate Programs.

Here’s Ed to tell you all about the success he has had as a member of our Affiliate network.

It’s about leveraging existing relationships you have going on anyway to better and more lucrative effect.

As you can see, Ed recognised the quality of work that Globital produced, but more importantly than that, he recognised that in his network there were a number of digital agencies that needed help in doing digital marketing in a better way. In his words “they needed to be able to get out of the mechanics of their product and do the service, customer interaction, sales and grow their business to the next level”.

Ed started referring business to Globital well before we even had our Affiliate program, but thanks to the Affiliate program, Ed is actually getting rewarded financially for the introductions he is making. Currently, Ed is earning AU$2000 per month (R20 000 per month) from his referrals, and due to the recurring nature of our engagement with the agencies that we’re supporting, that number is growing all the time, without ANY effort from Ed at all.

If the extra, effortless cash that Ed is earning every month is something that you feel like you could benefit from too in your business, and you’d like to become an Affiliate of Globital, we’ve made it incredibly easy.

Simply sign up to our Affiliate program here:

Australia
South Africa
USA
United Kingdom
Canada
New Zealand

Once you’re an Affiliate, we’ve ensured that all your introductions are tracked and your earnings come straight to you via a unique link that’s usable only by you.
Here’s a video to walk you though.

And of course, if you have any questions about our Affiliate Program, please don’t hesitate to get in touch with us anytime.

Brainstorming & teamwork concept

Over the past year, we are proud to report that our impressive and first-class copywriting service has become another of our cornerstone product offerings with which we support digital agencies. This team has successfully removed one of the most common frustrations that agencies all around the world contend with: a lack of quality, authoritative and efficient content.

Not ones to rest on their laurels, the team recently became certified monthly contributors to the Entrepreneur Mag website. 

This is a significant move for Globital as it demonstrates even further to our agencies that we are continuously looking for new ways to improve our services and the ways that we support them.

This monthly contribution to Entrepreneur Mag will provide the digital marketing industry in South Africa (and around the world) with valuable and more importantly practical advice and best practices on how to run a better digital agency and improve the way they are executing their digital marketing strategies. The team is able to draw these lessons directly from our own experience on executing SEO, Adwords, Social Media and other strategies on behalf of the agencies that we support.

Entrepreneur Mag is a premier South African business title, providing daily business, marketing and lifestyle content to the South African market. By becoming contributors to tiles like this, the Globital brand also enjoys a raising of our profile in the digital marketing industry, further improving our reputation as an authority that has the best interests if digital agencies all around the world, at heart.

Please enjoy our team’s first contributions to the Entrepreneur Mag site.

Pay Per Click Advertising. When, How And For What?

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