Being a Marketer I’m sure you asked yourself “How did they come up with that?” and “What was their Rebrand Process and Strategy”. Here to provide some insight is GLOBITAL Managing Director, Damian Papworth, here he explains how we came up with:

1 – You’re Never Alone, and
2 – #ThatGlobitalFeeling

Culture is such an important element to a business, and a business that can create an engaged team and client base is destined to create amazing things together. How is your business culture impacting your business?

Today is the beginning of many exciting changes happening for us and we are delighted to have you with us on this journey. Here is GLOBITAL Managing Director, Damian Papworth to explain “Why Rebrand Now!”

The phenomenal growth in niche product business’ of our SEO Resellers, White Label Copywriting, Digital Wholesalers and Digital Resellers brands created a problem that every business dreams of: we did such a great job that you wanted more. As a result, over the past few years, our parent company GLOBITAL has expanded the services offered under each niche business. Now, with a full-service offering, it no longer makes sense to operate under these existing brands.

Leading us to today, as we launch the new GLOBITAL: a full-service business in support of Marketing, Digital Marketing and Advertising Agencies. This is a global support network like no other. A business structured to provide you with business support and growth strategies, ongoing education and advertising campaign execution.

We currently have hundreds of staff located throughout the world ready to provide you with everything you need for today and whatever version you need help with, to achieve your agency of tomorrow.

The Changes that IMPACT OUR DIGITAL MARKETING RESELLERS!

In the short term, NONE!! You just get to enjoy working under the GLOBITAL banner rather than SEO Resellers and other company brands. We have redirects in place so that’s its BUSINESS AS USUAL for you and it won’t impact YOUR business.

1. New Website and Address – with the changes, we have moved our website to www.globitalmarketing.com. Check it out and bookmark the new address so you have it at your fingertips.

2. New Email Addresses – when the website changes, this changes our email addresses too. Our @seosellers and @globital.media addresses have all been changed over to one platform, @globitalmarketing.com. We will be running the old emails for the next few months allowing you time to transition.

3. New Member Portal Address – we wanted to create a place just for you, and have started stage 1 of the Member Portal upgrade. Introducing MyGlobital, the same layout with our new GLOBITAL branding located at www.myglobital.com. In the short term, its business as usual because if you go to the old SEO Resellers Portal you will be redirected to your new MyGlobital portal. When you get redirected, please bookmark this new address as we have a Portal for each continent so it’s important to save your specific location.

We hope you can see that we are investing in your business with these changes as a first step to creating a place you can operate your business from. We will be adding lots of videos and information like this to our Reseller Exclusive Facebook Community,“GLOBITAL GROWTH CLUB”, so if you’re not yet a member, join now so you don’t miss an update and stay connected with our strong Marketing community.

The month of October saw the annual Senior Management trip to Dubai to discuss the current and future prospects of Globital. During this corporate conference, with the aim of realigning the company, Managing Director Damian Papworth, Director of Operations in Pakistan Asjad Afzal and South Africa’s Director of Operations Steven Slotow broke down the current state of their respective operations in their countries, highlighting challenges and opportunities observed throughout the year in order to close in gaps and identify viable avenues for future success.

As senior managers, this conference is invaluable, not only to touch base with each other but more importantly, to develop and build sustainable strategies and goals that will build and strengthen internal operations as well as better understand the needs of our clients. The purpose of the conference was to unpack Globital’s corporate goals in a manner that allows management to dissect where we’re winning and where we can improve and better meet the expectations of our employees in order to succeed in delivering quality solutions for our clients.

Steven Slotow shared some insights into the copywriting aspects of the business. “Our South African team are all experienced in their skills. Having developed robust and scalable systems that help our writers improve their writing to achieve the desired outcomes for our clients has meant major improvements”. The development of this department has assisted in drawing up strategies for better briefing processes and turnaround times that highlight the promise of service delivery.

“The Pakistan team now comprises of just over 150 employees which poses a unique challenge”, indicated Asjad. “However, challenges are always a door of opportunities. This sizeable operation has allowed us to harness the notion of team effort and support the business in a variety of our offerings in an impactful way”. As a company that aims to drive service, support and success, the road into 2019 has never looked better.

With plans of seeing the bigger picture of Globital’s future, Damian reiterated the need to capture the essence of the company’s brand and identity. “ We are here to clarify our corporate goals and ensure that we meet the needs of our clients. In this, we will be heading into 2019 with a slightly different approach to our processes as well as in developing better strategies. The only way to do this is through two key elements; showing that agencies are not alone and that we are a community. As a global brand, we will continue standing for growth, leadership, accountability and driving success for all our clients.”

The process of rebranding Globital is one of total rebirth and new opportunities for not just the resellers that the company supports, but also for the connections and relationships that we have built over the past few years.

One of these new connections that Globital is extremely proud to announce is its sponsorship of Australia’s top freediver, Adam Stern.

Globital MD Damian Papworth has a bit of experience with freediving himself and shares Adam’s passion for the sport. It’s this passion that led Damian to recognise the similarities between freediving and running a small business.

In the below video, Damian unpacks this not so subtle connection between freediving and running a small digital agency. In it, Damian explains how difficult and arduous freediving can be, bringing with it the pressures and sinking feelings of being overwhelmed and alone. Not so different to what many digital agency owners feel daily. Not a welcoming environment.

And just like Adam, explains Damian, in those moments we need to find that feeling of Zen and start performing at our peak, even though the weight of the world is on our shoulders.

We’re really excited to have Adam join the Globital family so that he can share the lessons and insights, that he has had during freediving, with our resellers so that they can get better at running their own businesses.

The first half of 2018 saw major strides for Globital as a company and business in general. With the success of the Digital Sales and Marketing Masterclass held in 4 Australian cities during the year, it was inevitable that a return to South Africa to bolster local agencies with an educational event there was soon to follow.

With the guidance of Globital’s CEO, Damian Papworth and the insights of the company’s Director of Operations, Steven Slotow from South Africa, the “Charge Up” Your Sales Clinic for Digital Marketers kicked off in Johannesburg, Durban and Cape Town during September 2018.

The full-day event was aimed at providing agencies with invaluable tools in sales strategies such predictable prospecting practices to ensure immediate identification of the right kind of clients as well as razor precision decision making when it comes to selecting those clients. All these in an effort to tailor their agencies growth plans.

Globital has always been at the forefront of investing in agencies and through events such as the clinic, business owners can drastically improve their ability to locate potential clients while nurturing their existing customers. “The potential growth of the South African digital landscape is one to look out for. With many emerging digital agencies, being able to provide support in sales training, there is a huge advantage of adding value to businesses both for agencies and meeting the needs of their clients”, said Damian.

A big part of what the clinic was showing small to medium agencies in different sectors how the process of generating leads could impact the way they draw up strategies that are accountable for their ROI. Steven Slotow added, “Understanding your audience is always the first step to attracting the right fit for your business. To draw up opportunities for success, you need to have a no fear navigator”.

The road into 2019 has never looked brighter and we’ll be with agencies globally every step of the way. Damian will be facilitating the “Charge Up” Your Sales Clinic in 2019 throughout Australia.