Successful digital marketing agencies are moving toward incorporating YouTube as a main platform for their social media marketing campaigns. As a video-sharing platform, YouTube has come a long way from its small beginnings in 2005 with the very first YouTube upload, Me at the zoo, especially since being acquired by Google in 2006. Today, YouTube is the second most viewed website in the world, second only to Google itself, making it a prime landscape to engage your agency’s target audience. Recent updates to some of YouTube’s features could make the platform even more significant when it comes to your clients’ digital marketing strategies.
The Role YouTube Plays In Digital Marketing
YouTube is more than just a place to watch entertaining content. It is a powerful tool your digital agency can use to improve your clients’ overall SEO and brand presence by presenting unique content that is easy for viewers to consume and share. With over 2.5 billion active users across the globe, the chances of your clients’ target audience not being found on YouTube are slim to none. On top of creating engaging content, YouTube offers businesses the opportunity to place paid ads that roll before, during and/or after videos, yet another opportunity to improve your clients’ marketing strategies.
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Significant Updates To YouTube And How These Changes Could Affect Your Digital Agency’s Clients
YouTube expands partnerships with music industry insiders, publishers and labels that give creators the ability to use more copyrighted content and still have the ability to generate revenue. This means that your agency can post more content for your clients without the risk of copyright strikes, as well as create another revenue stream your client can take advantage of.
In YouTube Analytics, you will be able to see how many subscribers a channel gained due to posts in the Subscription Source Report. This makes it possible to identify how successful the posts you create for your clients have been in terms of compelling their target audience to subscribe to their channels. It has also been mentioned that soon, you will be able to see how many subscribers were gained per individual post, offering even more insight.
Enhancements have been made to YouTube’s copyright details page inside YouTube Studio. These visual improvements make it easier to find and access important information about content ID claims and copyright takedowns, though the functionality of the page itself will remain much the same for now.
New information can be seen about a creator’s top remixes in YouTube Analytics, giving your digital agency the chance to see your clients’ top-line metric views visualized as well as their top mobile and web remixes. With this, it will be possible to accurately track the performance of the content posted for your clients and allow you to make informed marketing strategy suggestions and decisions based on the information shown.
More updates and details were shared in the video posted to the Creator Insider YouTube page. Click here to view the video.
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