It’s increasingly important for brands to have a significant online presence. Part of developing a strong social media impact sees digital agencies with a need to create content that is highly shareable in order to resonate with a larger target audience. Today, having content that is shared far and wide or even “going viral’ makes a big difference in a brand’s success.
As white label content writing experts, Globital Canada has experience creating highly shareable content on behalf of digital agencies looking to take their clients’ content to the next level. In our experience, taking a few points into consideration when creating content for clients will help boost engagement and make for more shareable content overall.
Have A Sense Of Humour
Often, content people share content on social media that makes them laugh with the hopes of entertaining their friends and family. Humorous content is much more likely to be shared over a wall of text that no one has time to read.
Work With Influencers To Tell A Story
When it comes to trust, people are far more likely to put their trust in other people rather than a company. When a consumer follows someone online that they feel some sort of connection with, and that person goes on to engage them with an authentic story involving your client and their brand, they are more likely to accept the message and go on to share it.
Headlines Are Powerful
As digital agencies know, a good headline can be a make or break factor when it comes to a piece of content’s success. Headlines full of promise that the reader will learn something interesting or benefit in some way are more likely to draw in an audience and be that much more shareable. That said, it’s important to keep in mind that there is a difference between a captivating headline and clickbait.Â
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Educate The AudienceÂ
Keeping an eye on trending subjects, whether they are specific events in the news cycle or a recurring event such as Pride month, is key when it comes to creating shareable content. However, it’s not enough to simply talk about those subjects. Content that actually offers some insight or educates the reader about the subject is going to be significantly more shareable.
Create Content For The Audience
Digital agencies and agencies should always keep in mind that the content being created is for the audience, not for themselves or even for their clients. Content that has the intention of solving a problem or reaching the audience on a genuine level will be received as authentic and will be more shareable as a result.
Be A Conversation Starter
Rather than trying to catch up with what others are already saying, make an effort to start new conversations and educate others with the content your digital agency creates for your clients. Rather than addressing a problem everyone else has already spoken on, bring attention to thought-provoking subjects that will establish your client as a leader in the field.
Looking to outsource SEO for your clients? Need to start outsourcing social media posts to a reliable white label content writing agency? Globital Canada can assist. Contact us at support@globitalmarketing.com to find out more.
