I have been monitoring discussions within the SEO industry, and the activity has remained high since my last update covering June 8–12. Google Search results appear to be experiencing more changes today, and there are signs of a possible unconfirmed ranking update.
The discussions are still ongoing, and several tracking tools are also showing increased movement. I wanted to share these observations to highlight that ranking changes are being noticed across multiple websites, not just individual cases.
As a reminder, the Google May 2026 Core Update was completed on June 2, 2026. During the rollout, we saw significant ranking changes after the update was announced on May 21, followed by further movement over the following weekends and again on June 2, just before Google confirmed the update was complete.
SEO Chatter
The SEO community on WebmasterWorld and this site has been actively discussing the recent changes. Here is a sample of some of the comments being shared:
‘’Looks like something has happened in the last few days. I’m seeing a lot of volatility again.’’
’Traffic to the news site has continued to decline. There’s no competing with the World Cup. News in my niche is flooded with old articles about the weekend’s game, soccer betting, and articles that are reposted hourly (not updated). Traffic is so low that it’s not even worth publishing an article right now.
The shop, on the other hand, is currently generating good sales via Google, which, to be honest, surprises me quite a bit.
Overall: Search results are a disaster even outside my niche. More and more spam sites are showing up; they seem to be popping up everywhere right now because of the World Cup.’’
‘’I didn´t think it could be worse, but then Google changed something last Friday.’’
‘’The traffic is incredibly unstable. It seems like traffic from Discover and search is trying to come back, judging by 30-minute real-time analytics, but then suddenly the traffic is abruptly cut off. This has been going on for several weeks. It simply doesn’t give any chance to earn money for a living.’’
‘’Totally dead traffic. That I see.’’
‘’Traffic absolutely dead today, but it’s summer, who knows. Rankings shuffle, so I can’t even keep track. I do wonder what the point of having a website is. Information websites? Gone.’’
‘’UK is very volatile.’’
