White label copywriting & content services to compel and attract the right audience
Deliver compelling copy, valuable content and a consistent flow of fresh ideas that helps your clients attract the right audience, build trust and generate leads.
Turn growing content demand into an opportunity for agency growth
Your clients need more than a website and a social media presence. But delivering quality content takes time, expertise and consistency. And when your team is already busy managing campaigns and client work, taking on more can quickly become a challenge.
That’s where Globital comes in. We combine marketing expertise, AI-enhanced tools and experienced human writers to help you meet growing client demand, expand your services and deliver content that makes an impact.
Win more client opportunities
Say yes to more content projects and meet growing client demand, without adding more pressure to your existing team.
Expand your service offering
Add professional copywriting, SEO and GEO content, email campaigns and ongoing content development to your agency’s capabilities.
Grow without growing your overheads
Access experienced writers and content specialists without the cost of recruiting, training or managing an in-house team.
Our
services
From conversion-focused website copy to SEO articles, email campaigns and long-form content, we help you deliver the right message across every channel.
Our white-label content services integrate seamlessly into your agency’s workflow. You manage the client relationship; we take care of the research, strategy and content production behind your brand.
Website content & landing pages
Turn more website visitors into enquiries and customers with clear, compelling copy. We communicate your clients’ value, capture their brand voice and create engaging website and landing page content designed to encourage action.
SEO copywriting & blog content
Help your clients get found by the right audiences. From SEO website copy and service pages to blog articles, guides and long-form content, we create search-informed content that answers audience questions, builds authority and supports organic visibility.
Email copywriting & campaigns
Keep your clients front of mind with engaging email content that builds relationships and encourages action. From newsletters and promotional campaigns to automated email sequences, we create compelling subject lines and messaging that give audiences a reason to open, read and click.
eCommerce copywriting & product content
Help your clients turn online shoppers into customers. We write persuasive product descriptions, category pages, buying guides and promotional content that showcase products, build confidence and support sales.
Content strategy, audits & optimisation
Give your clients’ content a clearer direction and make existing content work harder. We develop content strategies and editorial plans, identify gaps and opportunities, and refresh underperforming copy to improve relevance, engagement and search performance.
GEO content optimisation
Help your clients stay visible as search evolves. We develop clear, relevant and authoritative content designed to support discovery across generative search platforms and AI-powered experiences, helping your agency extend its offering into the next generation of search.
Marketing copy & content assets
Give your clients the content they need across every stage of the customer journey. From case studies, ebooks and whitepapers to brochures, video scripts, social media copy, press releases and brand messaging, we create polished, on-brand marketing content.
More than words. Content with a strategy behind it.
Great content does more than fill a page. It gives your clients a stronger voice, connects with the right audience and moves people to take action.
That’s why we look beyond the words.
SEO & organic visibility
Create relevant, search-informed content that supports discoverability and answers the questions audiences are asking.
GEO & AI search readiness
Structure useful, authoritative content to support visibility across generative search experiences and AI-powered discovery.
Conversion focused messaging
Make every headline, message and call to action work harder to engage readers and encourage the next step.
AI-enhanced production, human-led strategy
Use smart tools to support efficiency and insight, while experienced writers bring the judgement, nuance and creativity that quality content needs.
With so much generic AI-generated content competing for attention, strategy, originality and genuine audience understanding matter more than ever. We help your agency deliver content that stands out for the right reasons.
Deliver more content without building a bigger team
As your agency grows, so does the demand for fresh content, new campaigns and ongoing client support. You could recruit writers, manage production and take on the extra overheads. Or you could partner with a team that’s ready to work behind your brand.
Build your own content team
- Recruit and retain experienced copywriters and content specialists
- Invest in training, tools and ongoing development
- Manage workloads, deadlines and quality control
- Take on additional salaries and employment costs
- Balance content production with client management and agency growth
Partner with Globital
- Access experienced writers and marketing specialists
- Expand your services without permanent hires
- Scale content production around client demand
- Keep your client relationships and brand in your hands
- Free up your team to focus on strategy, sales and growth
Think of Globital as an extension of your agency. We provide the specialist people, marketing knowledge and delivery capacity to help you take on more content projects, expand your offering and pursue new business opportunities – while you stay in control of your client relationships.
Our team leader
Lauren WainwrightHead of Department
With over 12 years of experience in editing, copywriting and teaching, Lauren Wainwright leads the Copywriting Department at Globital with a sharp eye for detail and a passion for performance. Since joining the team 5 years ago, she has focused on the intersection of creativity and conversion. As the HOD, she manages our writing team to ensure every piece of content, from web copy to blog posts, is meticulously crafted to inspire action.
How it works
Whether you need support with a one-off project or a reliable team for ongoing content production, we’ll make it easy to bring us into your workflow.
We get to know your agency, understand your clients’ needs and match the right expertise to each brief. You stay in control of the client relationship while we take care of content delivery behind the scenes.
Discover
We learn about your agency, your clients, their audiences and the type of content support you need.
Brief & plan
We establish the objectives, requirements, brand voice and content approach, ensuring every brief has a clear direction.
Create
Our specialists research, write and develop content tailored to your client’s brand, audience, channel and goals.
Review & deliver
We check the finished content, make any agreed refinements and deliver it ready for you to share with your client under your brand.
What our clients are saying
“Hear Neil talk about working with Globital.”
“Hear Anna talk about working with Globital.”
“Hear Colleen talk about working with Globital.”
“We recently worked with team Local SEO at Globital Marketing on a client’s website and SEO and the results have been great. The team was professional, efficient and delivered high-quality work – highly recommend.
“Globital have impressed me from the very first contact. They have made me feel confident in starting and scaling my Digital Marketing Agency. Every step of the way they have nurtured me through the processes with patience and respect. The communication is first class as well as the work produced. I feel they have gone above and beyond to assist me. If you’re looking for a complete fulfillment agency, look no further. Globital have 100% got you covered. Thank you guys I really appreciate your guidance.
“Love working with Globital , their Social Media Advertising Team is top notch . Would totally recommend.
“A great solution to outsourcing – well organised and managed systems
“How can I thank the Globital team enough for their consistent effort. Straight away they were onboard with my vision and provided solutions and pathways. I was a solo operator trying to move the needle, now I’ve got a team and nothing is impossible. thank you guys i mean it.
“I’ve been using Globital for some time now and my experience with them has been really great! I’ve been able to scale my business with their help and also keep improving on systems etc. I can highly recommend their white-label service to any agency!
Make your content services a growth opportunity
Ready to take on more content projects? Add experienced copywriters and content specialists to your delivery team without the cost of building an in-house department.
- No upfront credit card
- No lock in contracts
- Instant start
Get in touch!
Frequently asked questions
What if we already have copywriters in-house?
Many agencies use us for overflow, quick-turn work, or long-form content their team can’t manage. Whether it’s one piece or one hundred, we’re here to support your internal team – not replace them.
Will the content sound like our clients?
Absolutely. Based on your briefs and brand guidelines, we adapt to tone, style, and audience. Everything we write is tailored and refined to sound like it came from your client’s desk.
Can we request revisions?
Yes, all our white-label copy includes revisions. If something needs changing, we’ll adjust it quickly at no extra cost.
Do you write for specific industries?
Yes. Our writers have experience across dozens of industries, including eCommerce, finance, healthcare, SaaS, real estate, law, and more. We will match your brief with a writer who knows the space.
How do you manage quality control?
Every piece goes through an editorial review process from grammar and tone to clarity and SEO checks. We will never deliver first drafts or low-quality content.
