One of the foundational pillars of successful SEO copywriting is keyword research. By strategically incorporating relevant keywords into your content, you can enhance your clients’ search rankings and attract their target audience.

But how do you actually conduct keyword research?

In this guide, our outsourced SEO copywriting experts delve into the world of keyword research and explore effective techniques to optimise your copywriting for search engines. 

The Importance of Keyword Research in SEO Copywriting

Keyword research forms the backbone of any successful SEO copywriting strategy. It involves identifying the specific words and phrases that potential customers are using to search for products or services in your clients’ niche. Understanding these keywords allows you to craft compelling and relevant content that leads to: 

1. Increased Visibility: By integrating targeted keywords into your copy, search engines can better understand the context of your content and rank it higher in relevant search results. This increased visibility drives more organic traffic to your clients’ websites.
2. A User-centric Approach: Effective keyword research helps you empathise with your clients’ audience and anticipate their needs. By addressing their pain points and providing valuable solutions, you can create content that resonates with users, leading to higher engagement and conversions.

Tools and Techniques for Conducting Effective Keyword Research

To embark on successful keyword research, you need the right tools and techniques to uncover valuable keywords for your clients. Leverage powerful keyword research tools like Google Keyword Planner, or SEMrush. These tools provide valuable insights into search volumes, keyword difficulty, and related terms, helping you identify high-impact keywords.

You can also study your clients’ competitors to gain valuable keyword ideas. Tools like SpyFu can help you uncover the keywords they are ranking for, giving you a competitive edge in your copywriting.

Leveraging Long-tail Keywords for Better Results

While generic keywords are highly competitive, long-tail keywords offer a more focused and targeted approach to SEO copywriting. Long-tail keywords are longer and more specific phrases that reflect users’ intent with greater precision. Long-tail keywords have lower search volumes but are also less competitive. By optimising your content around these keywords, you have a better chance of ranking higher and attracting a more relevant audience.

For example, when optimising a hairdresser in Birmingham’s site, you could go a step further by adding long-tail keywords to their copy, such as “premium hairdresser in Birmingham that specialises in blonde”. 

Outsource your agency’s SEO copywriting services to our white label team today and unlock affordable, quality assistance that will help your agency grow! Outsourced copywriting services to us, and rest assured that your clients are getting world-class results! Let’s talk.