Driving traffic to your client’s websites is the beginning of the sales or conversion process. It is the handshake. It is the 10 second, first impression.
You have exhausted various methods to generate traffic and qualified traffic to your client’s site—and although this may be working well, there is still another option available, which doesn’t take much effort, but carries with it the likelihood of delivering excellent, relevant B2B leads.
All digital marketers ought to consider the oasis of leads just waiting for them in the mini-universe called LinkedIn.
We call the process Linked In Lead Generation, and it has been so successful for the clients of the agencies that we support with our wholesale white label digital marketing that this technique is quickly becoming one of our most popular products.
The process is simply, and one that you can even do yourself, for your own Linked In profile or even a few choice clients. Once all your clients see the value however, you’re going to need some help keeping up and meeting deadlines. When that time comes, you know where to find us.
Here’s how Linked In Lead Generation works:
- Update your LinkedIn profile
This is simple. But it does require you to fill out every bit of detail about what your client offers, what experience they have, why they’re the best at what they do and how they plan to solve their audience’s problems. This is essential because any LinkedIn users who searches for a specific service will find your client with less effort.
- Skills and Recommendations
Having your clients invite their friends, colleagues, customers, etc., to recommend or endorse certain skills and services your client possess will add to their repertoire and will help boost their standing as an authority in their area of expertise.
- Share content
We recommend that you upload all your client’s existing content, such as blogs, press releases, onto LinkedIn. For older posts, we suggest writing one or two paragraphs and then including a “click to continue reading” link — this is an excellent idea because it will lead traffic directly to your client’s website.
The more traffic you receive from LinkedIn, the more leads and possible sales you will generate for your client.
- Subscribe to LinkedIn offers
We suggest strongly to subscribe to two particular applications from LinkedIn; namely, InMail and AutoFill.
InMail allows your client to connect with anyone on LinkedIn, even if they are not mutually connected. Many B2B companies use this tool with their sales teams, and to great success, especially with outbound sales.
AutoFill is another great application because it enables applicants or potential subscribers to your website to fill in their data with the click of a button. Since they are already LinkedIn members, their information will be automatically updated.
Digital marketing is about utilising every avenue for potential revenue. Making use of this tool, LinkedIn, might be the best option for your client’s bottom-line.
