Direct messaging is a fantastic way to interact with a brand’s customer base. Marketers can leverage these features on Instagram and LinkedIn as part of a well-rounded strategy to better connect with an audience. 

White-label social media management is a valuable tool for agencies to use to ensure that your agency’s services always remain innovative. Let’s look at how marketers and social media reseller services in Canada can leverage the power of DMs in marketing strategies whilst keeping in mind the latest DM updates! 

LinkedIn’s ‘Focused Inbox’ In InMail

LinkedIn is a hub for businesses to connect on a B2C and B2B level. It is a crucial environment for building connections and growing brand awareness. A new update to LinkedIn’s messaging service – the Focused Inbox – allows marketers to sort out messages between valuable and junk mail. This feature will help to encourage better connections and more conversions! 

Instagram’s New DM Labels

Instagram makes customer interaction management painless with a new variety of messaging labels solely for business accounts. The system includes five labels to attach to interactions, which are: 

• Shipped 
• Booked 
• Ordered 
• Flagged, and 
• Paid 

The feature is particularly useful for Social media managers needing to remain on top of crucial brand interactions, alongside providing a mechanism for handy welcome messages and saved responses. 

How To Leverage DMs For Your Customer’s Marketing Strategies

As a marketer, leveraging these Instagram DM strategies is crucial to organizing interactions and boosting conversions. 

1)  Set Up Automated Messages

Automated messages allow you to send messages to users immediately. It requires no real-time effort on your part. Messages are triggered in response to DMs in the form of thank yous, welcome messages for new followers, customer order support, responses to new messages or outreach to new potential customers. 

2)  Target Accounts

Targeting accounts is a sure way to leverage DMs to connect with the right audience for your client. Reach out and send that message! However, avoid curating bot-like messages – they will get deleted! Add value to your message by including an enticing offer. Short and effective wins.

3)  Be Authentic 

Authenticity is key, and you should put effort into harnessing the tone and voice of your client’s  brand. Understanding their brand voice is essential to creating authentic messages that capture the audience’s attention and draw them into the sales funnel. 

Harness white-label social media to assist you with alleviating some of the pressure your agency is under. Our digital marketing reseller business helps agencies like yours outsource social media marketing to leverage features like DMs to form part of winning strategies!

For more information, get in touch today.