Presenting completed graphic work to a client is not about simply showing them a pretty picture. Whether it’s a branding kit, a logo design, or a batch of social media posts, the purpose of presenting your finished work is to get your client on board with the strategy behind the design.
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If you’re searching for some tips on how to present the graphic assets you’ve formulated to your client, read on for some tips and tricks.
Book A Meeting
Many amateur agencies simply email the completed work to clients, but this is impersonal. It is also difficult to explain all of the subtext behind your design choices over email. Instead, book a virtual call with your client and highlight the high-quality assets you’ve created! You’ll find it much easier to elaborate on how the original brief and business goals have been considered and built into the final product.
Recap The Brief
Kick off your presentation with an overview of the original creative brief to ensure that you and your client are on the same page before you reveal the assets. Clients are busy business owners and can always use a quick refresher on what they asked of you.
Present The Designs
Once you have reminded your client about their expectations, it is now time to present the gorgeous graphics you have built for them. Be sure to show the designs in use via mockups to provide your client with better practical insight into how the graphics will look and work in the real world.
Explain The Why
Remember, the graphic designs you have created do not serve a purely aesthetic purpose. Instead of simply presenting designs to your client as they stand, be sure to explain why colour and typographical choices were made and how these choices tie back to the broader vision for the brand and the goals of the business.
Invite Feedback
Once you have completed the presentation, it is time to gather feedback from your client. It is better to ask your client to think about it and provide conclusive, holistic feedback in one go in an email later rather than to push them to provide feedback then and there. Be open to any constructive queries and criticisms your client may have, but don’t be afraid to push back with the strategic rationale behind your original decisions. Your client is paying you for your expertise, so be sure to back your agency’s professional opinions and insights.
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