Creating content that goes viral is the holy grail for digital agency owners aiming to maximize their client’s impact. To understand the psychology behind successful content, it’s crucial to delve into three key aspects identified by our white label social media management team: novelty, strong reactions, and tribalism.
Novelty: The Catalyst for Viral Content
Human brains are wired to seek out new and exciting information. When users encounter something novel, it triggers a release of dopamine, the brain’s pleasure chemical. Successful viral content often introduces a unique perspective, a fresh take on a trending topic, or a surprising twist that captivates the audience.
Encourage their teams to think outside the box, fostering an environment that values innovation and creativity. By consistently delivering novel content, agencies can tap into the audience’s innate desire for discovery, increasing the likelihood of their content going viral.
Strong Reactions: Stirring the Emotional Pot
The emotional impact of content plays a pivotal role in determining its virality. People are more likely to share content that elicits strong emotional reactions, be it joy, surprise, anger, or awe. Guide your team to craft content that resonates on an emotional level, creating a lasting impression on the audience. Whether it’s through humor, empathy, or a thought-provoking narrative, create content that encourages user engagement and sharing.
Tribalism: Fitting in and Riding the Wave
Humans are inherently social beings, seeking connection and a sense of belonging. Tribalism, in the context of viral content, refers to the phenomenon where people are drawn to content that others are engaging with. When individuals see a post gaining traction, they want to be a part of the conversation, contributing to the momentum.
Leverage this psychological tendency by strategically promoting content within specific communities or using influencers to kickstart the sharing process. By creating a sense of belonging and a desire to be part of a larger trend, you can amplify the virality of your client’s content.
If you’d like some help designing, captioning, posting and reporting on social media content that will help your client achieve their goals, let’s work together. Our white label social media management team can assist with everything from concept creation to execution.
