Instagram is a social media platform that serves as an excellent opportunity for digital marketing agencies to boost their client’s brand visibility and attract new customers. One of the ways brands can receive additional exposure is to be featured as a recommendation to new Instagram users who don’t already follow their page.

Getting recommended relies heavily on an algorithm and specific best practices. Fortunately for digital agencies, Instagram recently took to their blog to share some important tips and information about Instagram recommendations and how they work.

Instagram Recommendations: How They Work

Instagram looks at different signals to personalize recommendations for each of its users. Those signals include:

• How many people are liking, commenting on, sharing, and saving a post and how quickly they do so
• History of interactions with the poster
• Other posts that have been commented on or liked

Instagram also considers when users have indicated they are not interested in a certain post or are not interested in seeing sensitive content.

Digital agencies should be sure that their clients are eligible for recommendation by taking note of the following:

• Content follow Recommendation Guidelines
• Content and accounts follow Community Guidelines
• Profiles are public

Instagram Recommendations: Best Practices

Having content recommended takes some work and consistency. Instagram has advised on the following best practices to boost your chances of having content recommended:

• Post content that is original 
• Create and post engaging Reels
• Include relevant keywords to descriptions to be discovered via search

Looking To Get The Most From Instagram For Your Digital Agency Clients? Consider Partnering With Social Media Outsourcing Companies

When it comes to social media marketing, your digital agency needs to juggle multiple platforms, guidelines, recommendations, posting schedules, and more for your clients. Social media marketing has the best chance of being effective and achieving positive results with focus, consistency, resources dedicated to creating high-quality content.

Understandably, few digital agencies are equipped to dedicate the kinds of resources great social media marketing requires without jeopardizing other comitments. Working with a white label partner allows digital agencies to outsource social media tasks for their clients’ campaigns, freeing up valuable time and resources while ensuring the work gets done and delivered to the highest standard. With a white label partner, you can achieve the best possible results with Instagram and other social media platforms. 

Ready to get started?Contact us today at support@globitalmarketing.com to find out more.