As we move through 2025, the role of AI in digital marketing becomes more significant than ever. No matter the size of your digital marketing agency, AI-driven tools can work wonders for scaling your efforts, streamlining processes, and delivering better client results. At Globital, we’re constantly testing and integrating new and innovative AI-powered tools to stay ahead of the curve and give digital agencies a competitive edge.

Here are some of our favourite AI-driven tools we think every digital marketer needs in 2025 to deliver more profitable outcomes to clients.

1.  Content creation: AI tools for efficient copywriting and design

We understand that creating compelling copy and designs is time-consuming. Combatting this bottleneck is where the use of AI tools in digital marketing strategies proves invaluable.

For copywriting, Chatgpt, Jasper and Copy.ai make drafting engaging and relevant content a breeze. These platforms can generate personalised-to-the-audience blog posts, ad copy, social media captions, and more. Our white-label copywriting team has tested them, and with refined prompts, these tools can produce targeted messaging aligned to the brand’s voice and target audience, ready for human-driven editing.

For eye-catching graphics, we recommend Canva and VistaCreate. We love that they offer seamless graphic creation with a vast template library and automated design suggestions. The AI optimises the designs for any platform, making things super efficient while giving your graphic design team a creative boost.

2.  Campaign optimisation: AI solutions for data-driven strategies

Leveraging AI in digital marketing strategies is the key to successful campaign optimisation. Because machine learning can process enormous data pools and extract in-depth insights, delivering data-driven and profit-generating campaigns is almost guaranteed. 

We recommend integrating Google Ads AI and AdRoll, which leverage machine learning to analyse past campaign performance to automatically adjust bids, targeting, and creative strategies. This will save you time and budget while helping to identify which strategies yield the best ROI and when something isn’t working, which to ditch.

3.  Customer engagement: AI chatbots and personalisation tools

Personalisation and customer engagement go hand-in-hand. We recommend delivering these experiences by testing AI chatbots like Drift and Intercom. These options enable live customer support, providing recommendations based on past user behaviour.

Beyond chatbots, AI personalisation tools like Dynamic Yield and Optimizely tailor website content and product recommendations to individual users, providing intuitive human user experiences, leading to higher engagement and conversion rates.

4.  Ethical AI tools for transparent and fair marketing

With AI technologies becoming increasingly pervasive, prioritising ethical AI in digital marketing strategies is a must for nurturing client trust and avoiding potential legal issues. Harver and hireEZ are tools that promote fairness, diversity and inclusivity in recruitment and marketing efforts.

We actively test and implement ethical AI practices to safeguard our clients while helping them benefit from transparent yet impactful marketing strategies that meet customer expectations.

5.  Marketing automation: AI Tools for seamless workflows

Marketing automation has long been a digital marketing staple. AI-driven tools like HubSpot and Marketo Engage can automate everything from email marketing and audience segmentation to social media scheduling and triggering actions based on customer behaviour, freeing time for strategy and growth-based tasks.

Looking to get a head start with AI-driven tools and strategies for your agency? Join our free Agency’s AI Advantage Webinar Series to learn expert-led insights on leveraging ethical AI in digital marketing and future-proof your agency and clients. Join the webinar series for free now!