Digital marketing is evolving, and agencies are having to adapt to new technologies, trends, and growing client demands. One of the most promising solutions for staying competitive is leveraging AI-driven strategies. While AI is emerging as a go-to for marketers globally, with 69% feeling optimistic about AI technology and its impact on their jobs, building in-house AI capabilities can be expensive and time-consuming, with many grey areas. 

Fortunately, outsourcing AI services for digital agencies is a great way to reap all the benefits of AI integration, including months-long research of ethical guidelines, without the associated risks and overhead. At Globital, we’ve recently launched our AI-assisted services to empower digital agencies to scale with improved creativity, targeting, and efficiency capabilities. Our AI outsourcing solutions are accessible and reliable, making them an ideal choice for agencies eager to try AI integration without the financial and time commitments. 

The challenges of building in-house AI capabilities 

Building in-house AI systems is not necessarily straightforward. With the growing demand for AI integration, agencies face several challenges when attempting to develop AI-enhanced services internally.

• Cost and resource constraints

The combination of hiring specialised talent, such as data scientists and AI engineers, as well as investing in the necessary infrastructure, like powerful servers and software, is costly. Many agencies lack the extra budget to fulfill these needs to have a reliable in-house system, which is why AI outsourcing becomes such an attractive option. 

• Time and knowledge barriers

Tech development can consume your agency’s ability to deliver services effectively to clients. The complexity of AI systems also demands ongoing training and research, which can detract from the core business operations of your marketing agency.

Why outsourcing AI services is a smart strategy 

Your agency needs to stay competitive, and outsourcing AI services offers a viable solution to maintain this objective. Outsourcing AI services for digital agencies will open the doors to accessing advanced tools, expertise, and research without the additional overhead costs and time pressures.

• Access to specialised expertise

By outsourcing AI, your agency can tap into a pool of experts who have already honed their skills in AI-driven solutions. These specialists bring a wealth of knowledge, experience, and innovative approaches, providing cutting-edge AI tools and insights that may otherwise be inaccessible.

• Scalability

Outsourcing AI services unlocks the flexibility to scale up or down based on your needs. You can leverage advanced and reliable AI solutions, and this scalability can help your agency offer more personalised, data-driven services to reach higher-ticket clients.

Benefits of outsourcing AI services for digital agencies

• Cost-efficiency

Outsourcing AI services will significantly reduce operational costs. Avoid hiring expensive AI experts or investing in costly software and hardware. Instead, leverage the expertise and resources of a trusted AI provider to unlock all the benefits that AI integration has to offer.

• Avoiding infrastructure investment

With AI outsourcing, your agency can rely on third-party providers who have already invested in the necessary research and tools, such as ethical AI software, servers, and data storage.

• Focusing on core competencies

Help your talent have the freedom to focus on their core strengths – creative strategy, campaign development, and client relationships – while leaving the technical AI tasks to your external AI team. This way, you can provide more value to clients without diverting attention from your primary business goals. 

How to choose the right AI service providers for your agency 

When selecting an AI service provider, consider the following factors:

• Evaluating expertise

Look for AI providers who demonstrate a deep understanding of the digital marketing space and have proven success in delivering AI-powered solutions. Case studies, client testimonials, and industry experience can provide valuable insights into the provider’s capabilities.

• Aligning AI services with agency goals

Your agency’s goals and client expectations come first. So, find a white-label AI provider that understands this and can seamlessly act as an extension of your team.

Types of AI services digital agencies can outsource 

Digital agencies can outsource a variety of AI services to optimise campaign performance:

• AI-powered content creation

Content creation has always been a time-consuming and expensive process for agencies. AI-powered content generation, such as automated copywriting and blog post creation, can enable your agency to produce high-quality, engaging content at scale.

• GEO integration

GEO is now an essential part of the marketer’s search marketing toolkit. Complementing your SEO services, GEO integration will ensure you can maintain online visibility and relevance for both your digital business and that of your clients. 

If you’re struggling to get clients on board with this new search marketing trend, we have created a free template that you can use to make selling GEO to clients easier. Make it your own; it’s fully customisable for a professional look. Download your customisable GEO sales resource template here to start selling GEO in your agency today.

• AI-assisted social media marketing 

White-label AI-assisted social media is invaluable for agencies seeking a sleeker, more streamlined social media presence. With leading tools and expert human strategies, AI-assisted social media ensures no brand messaging is skewed, no DM goes unanswered, and no data point is misrepresented. 

• AI-driven search optimisation 

Outsourcing AI for SEO for even greater accuracy on keyword research, search visibility, and PPC campaign management can dramatically improve efficiency and campaign outcomes for your agency.

Managing the relationship with outsourced AI providers 

Your white-label partner becomes part of your team and works alongside you. To make this partnership work, clear communication and understanding are key. A good partner will meet your expectations for deliverables, timelines, and costs, while staying flexible.

Outsourcing AI helps your agency stay flexible, grow as needed, and give clients the latest data-driven solutions. You can skip the high costs and long timelines of building your own systems and focus on what matters most – delivering great results for your clients.

At Globital, we’ve built our AI-assisted services to help agencies grow sustainably and improve what they offer clients. When you outsource AI with us, your agency is well-prepared for the future of search and optimisation. Want to learn more? Check out our free webinar series, The Agency’s AI Advantage, where industry experts share their insights on AI in marketing. Join us and stay up to date on AI for digital agencies!