For many digital agencies, working on YouTube videos for their clients forms a large part of their service offering. YouTube can be an effective way for brands to get products and services out into the world and reach your target customers. Whether your agency’s clients are putting out music or original content or are leveraging YouTube as another platform to upload marketing material, digital agencies should prioritise mastering YouTube and discovering the finer details that will help enhance their clients’ marketing campaigns and strategies. At Globital Australia, we work hand-in-hand with digital agencies in need of white label digital marketing services. 

YouTube Corrections And Historic Solutions 

While YouTube is a platform with numerous marketing opportunities, marketers have previously had to be very careful about what they posted. Beyond complying with YouTube’s terms of service, guidelines and content regulations, any updates or corrections to YouTube videos used to be tricky to implement. Before now, the only way to correct any errors or update information in a YouTube video was to remove the video, edit it and then re-upload the video entirely.

While it certainly allowed errors to be corrected, this solution created a hold of problems. All watch time and engagement metrics would be lost completely as the video was taken down. This led many creators, brands and digital agencies managing content for their clients to avoid correcting mistakes or errors in their videos at the risk of losing any progress they had made or success their videos had achieved. At most, notes in the video’s description or a pinned comment explaining the correction were as much as could be done to correct any problems without causing more problems than were being solved. For instance, only those venturing into the video description or comments would be privy to the correction. Additionally, anyone watching an embedded video on another website would have no way of knowing a correction had been made.

The New Solution Feature For YouTube Corrections

Today, it is important for content like YouTube videos to supply consumers with accurate information. When it comes to a brand or company, it’s more important than ever to be seen as trustworthy and reliable, having a reliable way to correct any mistakes or errors in content is essential. YouTube’s new corrections feature is a welcome addition to any brand or digital agency that values accuracy and the ability to make seamless corrections.

YouTube’s correction feature allows creators to point out and correct errors in a way that is more noticeable and likely to be seen by viewers. While the corrections feature still requires clarification in the video description, it will show viewers a card at the time of the error that addresses the correction in the video itself. The card alerts viewers to the error and directs their attention to the description where creators can clarify or correct themselves. To make these corrections is simple enough. Creators simply need to write “correction” or “corrections” in the video description and the timestamp for the correction followed by the explanation of the error or correction. This will signal the relevant card that users will be able to click on to expand on the corrections. 

Support For Your Digital Agency

Are you looking for a digital marketing reseller to work on your digital agency’s clients’ YouTube videos? Need a reliable partner to help with digital marketing campaigns, SEO, copywriting and more for your clients? Globital Australia can help you out! Get in touch with us by emailing support@globitalmarketing.com.