Online blogs are not something new. However, these blogs are constantly changing, and so are blogging trends. With this in mind, your digital marketing agency must keep up with the trends. As an Outsource Digital Marketing Agency owner, we’ve outlined the top blogging trends right here!
First And Foremost, Add More Visual Content
While incorporating visual content and bright and shiny content into your clients’ blog is not something new, visual content always continues to trend. According to Neil Patel, and we certainly agree, “Adding images and videos to your content breaks up heavy chunks of text and offers a new, responsive way for your audience to engage with your content.”
Place Those Affiliate Links With Your Clients’ Blogs
Affiliate marketing continues to trend, and it’s making its mark in blogging too. Now, digital marketing agencies are placing affiliate marketing links back into their blog content, almost creating online sales funnels in this way.
Third On The Trend List Is Critical Readers Within Audience Pools
For your clients, you need to include critical readers into their audience pools and to do that; your content needs to be accurate, educational, information and newsworthy. Audiences these days actually read online blogs, and they can tell the fake, rehearsed online blogs from the high-quality ones. Blogs now need to be fair, accurate and include citations, sources and stats. So, be sure to follow this trend and action this for your clients!
More Blogging Trends Your Agency Should Know About
While you’re incorporating the above into your clients’ blog, be sure to add in reading times – a popular trend these days in the digital blogging space, as well as creating blogs that are mobile-friendly. Blogs in mobile format are another hot trend to action on!
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