Instead of hustling for leads, your digital agency can attract them by offering something of value. That’s where lead magnets come in – freebies that act as bait to draw in potential customers. Our social media management reseller team in the UK has put together 5 must-use lead magnet ideas for your digital marketing agency to try.
1. Branding Checklist
Branding is the foundation of any successful business, so offer your potential clients a branding checklist that walks them through the process. Cover everything from logo development and brand strategy to copywriting and messaging. This gives them a taste of the work that goes into building a brand – and positions you as an expert in the field.
2. 30-Day TikTok Content Plan Template
TikTok is all the rage right now, and businesses are scrambling to figure out how to leverage it. Take the guesswork out of content creation with a 30-day TikTok content plan template. Include video ideas, caption prompts, and even Canva templates to make things easy for your clients.
3. How To Turn Facebook Followers Into Revenue Ebook
Facebook may not be the newest social media platform, but it’s still incredibly powerful when it comes to generating leads and sales. Offer an ebook that teaches businesses how to turn Facebook followers into revenue, specifically for their niche. For example, you could create an e-book on how hairdressers can monetise their Facebook following. This personalised approach will resonate with potential clients and show them that you understand their unique needs.
4. DIY Masterclass
Position yourself as an educator and create a DIY masterclass in one of your specialties. For example, if you specialise in SEO, create a masterclass that teaches businesses how to improve their search rankings. Make sure the class is actionable and includes plenty of tips and tricks.
5. 100 Marketing Hacks Cheatsheet
Distill your top marketing tips and tricks into a cheat sheet that businesses can download for free. Make sure it’s visually appealing and easy to read. This lead magnet is perfect for businesses that are short on time and want actionable advice they can implement quickly.
Lead magnets are a powerful tool for generating leads and positioning your digital marketing agency as an expert in your field. Experiment with these 5 ideas – or come up with your own – and watch the leads roll in.
Once you’ve put in the hard work and designed a lead magnet that is converting leads into customers, our white label team of digital marketing resellers can help you keep up with the demand!
As digital marketing resellers in the UK, we offer a wide range of white label services, including social media management, copywriting, web design, PPC, SEO, and much more. Browse our services, and don’t forget to take advantage of your 400 GBP voucher.
