Designing emails that convert is not just about the content you deliver but how you present it. A well-designed email can capture attention, convey your message effectively, and encourage action.
Here are five essential tips from our white label email marketing team to help you design emails that convert.
- The Layout
The layout of your email is the foundation of its design. It determines how your content is organized and how easily recipients can navigate through it. A clean, well-structured layout ensures that your message is clear and compelling.
Start by dividing your email into sections, such as the header, body, and footer. Use a single-column layout for simplicity and mobile-friendliness.
Prioritise the most important information at the top of your email, also known as the “above the fold” area.
- Colour Psychology
Colour can evoke emotions, influence perceptions, and guide actions. Understanding colour psychology can help you choose the right colours to enhance your email’s effectiveness.
For instance, red is often associated with urgency and excitement, making it a good choice for CTAs. Blue conveys trust and professionalism, while green is linked to growth and stability. But don’t overwhelm your recipients with too many colours. Stick to a cohesive colour palette that aligns with your brand identity.
- Selecting Effective Visuals
Visuals are key to capturing attention and conveying your message quickly. But not all visuals are created equal. The images you select should be high-quality, relevant, and aligned with your email’s purpose.
Avoid using generic stock photos that don’t add value to your content. Instead, opt for images that resonate with your audience and support your message. Infographics, for example, can help explain complex information in an easy-to-digest format. Testimonials, product photos and illustrations can also be effective.
- Choosing the Right Fonts
Fonts play a significant role in the readability and overall aesthetics of your email. Choose fonts that are clear, legible, and consistent with your brand. Sans-serif fonts like Arial, Helvetica, and Verdana are popular choices because they are easy to read on screens.
It’s also best practice to limit your email to two or three different fonts to maintain a clean and cohesive look.
- Email Headers and Footers
Your email header should include your logo and a compelling subject line or headline that immediately grabs attention. This is where you establish your brand’s identity and set the tone for the rest of the email.
The footer, on the other hand, should contain essential information such as your contact details, social media links, and an unsubscribe option.
If your team needs help designing stand-out emails, take a look at our white label email marketing services.
