A/B testing your client’s marketing strategy, in general, is a useful way to discover which aspects or assumptions of the strategy could be improved. Doing so for your client’s blog post strategy is an effective way to discover what works and what could be working better. 

As white label content writing experts, we unpack 3 parts of your client’s blog post strategy to A/B test as soon as possible. 

1.   Timing 

Your team likely has a set day of a set week that you post the monthly or weekly blog post. It might even be possible that you have a set time when you post the latest blog post. Try to A/B test a different posting day or a different posting time to see if you achieve better results. You may be surprised to find that releasing your content much earlier or later works wonders. 

2.   Length

Another aspect of your client’s blog post to test is the length of the published piece. If you typically post pieces of about 400 words, write and post a long-form piece of about 2000 words and compare the views and engagement results. Remember that tests typically work best when done over time, so consider trialling the new content length for a few months to really gauge interest. 

3.   Headlines

Lastly, you may want to consider A/B testing various types of headlines. Test if headlines with numbers, headlines in the form of a question, longer ones, or shorter ones perform better. It is also worth testing different aspects of your client’s brand voice in your headings to see which type readers respond to. 

Posting blog posts to your clients’ websites is a fantastic way to garner more traffic, position them as thought leaders, and prime prospects to convert to leads and even buyers. Why not outsource content writing to our white label team of professionals so that you can focus on the overarching strategy? If you’re interested, get in touch with our white label experts today.