As a digital marketing agency, you are always looking for new ways to add value to your existing clients so that they remain loyal, and new offerings to lure in new ones with a unique offering.
Conversion Rate Optimisation (CRO) services are one of the most unique ways to do this, and if you have a reliable wholesale partner that you can rely on, you can have someone else do the work for your clients on your behalf.
One of the biggest misconceptions that many clients have about CRO is that it is an unnecessary expense that does not contribute to them meeting their goals. On the other hand, you might have clients who view it too greatly, thinking it is a magic pill that will solve all their woes.
By helping your clients to understand what CRO can and cannot do, you will prevent your business and clients’ from wasting money, time, and resources. Below are some popular myths that your clients’ might believe – and how to debunk them.
CRO Is A Single Skill
The biggest misconception about CRO is that it is a single skill set. As a result, many clients think they can call a “CRO guy” to get more conversions for their websites. What they need to understand is that CRO is a practice requiring an extensive array of digital marketing skills. For example, here are just three of the skills a CRO expert will need to have:
- Copywriting: conversion rates are impacted by how persuasive copy is or isn’t
- Design: every design element (from UI/UX to colour) affects conversion rates.
- Analytics: to get optimal conversion rates, you need to benchmark results, test efforts, and check the consequences afterwards.
CRO Is About Following The Best Practices
Your clients may have come across blog posts offering the best tips and tactics on how to boost their conversion rate. However, there is no one-size-fits-all approach that can be implemented and guaranteed to work.
They need to understand that CRO should focus on removing barriers hindering the flow of improved conversions as opposed to applying small tweaks that worked for someone else.
CRO and A/B Split-Testing Are The Same
Another common misconception many have is that CRO and A/B split-testing are similar. Split-testing is a critical facet of CRO that can be used to validate hypotheses and decisions. You cannot have one without the other – but that does not mean they are the same.
You Can Build A Successful Business On CRO Alone
There is a widespread belief amongst businesses that if a CRO strategy is successful, it will lead to business success. It’s undeniable that, if done right, CRO can increase conversions and impact on your sales. However, it’s important to remember that increased sales also requires a strong brand, regular, steady traffic, and quality content to convert visitors to paying customers.
As you can see, CRO is both simpler and more complicated than it seems. If you are in search of a service provider who can offer your clients comprehensive CRO strategies that convert leads into sales on your behalf, look no further than our team. Call us for more details.
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