Google’s move into generative AI is set to change digital marketing as we know it. With AI-generated search results and automated content creation becoming more prevalent, marketers must adapt their strategies ASAP.
To help you get ahead of Google generative AI updates and other channels through which to use AI, we’ve developed a framework designed to ensure your client’s content remains visible, engaging, and competitive in an AI-powered search landscape.
Start with a deep dive into the client’s existing content ecosystem
Before implementing generative AI into your clients’ marketing strategies, start by conducting an audit of the client’s current content ecosystem. This means analysing website content, blog posts, social media updates, and any existing AI-generated material to understand what is already working and where improvements are needed.
Identifying gaps in SEO, engagement levels, and user interaction patterns will help determine the best approach to integrating AI-driven content and optimising content for AI-generated search results.
Early GEO adopters have the competitive edge!
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Define clear goals for generative AI integration
If your goal is to improve organic search rankings, increase engagement, or automate parts of the content creation process, having a structured plan will ensure that AI enhances rather than dilutes your digital marketing strategies.
Some businesses may aim to use generative AI to create more personalised content for different audience segments, while others may want to scale content production without sacrificing quality.
Select the right generative AI tools to support content creation
Whether it’s text generation, image creation, video scripting, or chatbot automation, tools like ChatGPT, Google’s Gemini, and AI-powered SEO platforms can significantly enhance content quality and efficiency.
Continuously enhance content with monthly GEO updates
Generative AI-driven marketing isn’t a set-it-and-forget-it process. Monthly actions will include analysing performance data, identifying content gaps, and making adjustments to ensure AI-generated content remains relevant and effective.
Regularly updating AI-optimised content will also signal to Google that your clients remain active and authoritative within their industry and will make it more likely that your client will remain searchable despite AI search updates.
Do you need help understanding the world of AI and how it impacts your agency? Sign up to join our AI webinar series. Our white label digital marketing services team can also help you align and update your clients’ generative engine optimisation strategies. Book a consultation with us and enjoy two months’ worth of free GEO services.
