The rise of Generative AI is creating a seismic shift in digital marketing. Gone are the days when traditional search engines are the only way users source information. Generative search technologies, such as AI Assistants, chatbots, and voice search, have emerged to reshape how users interact with content online completely. This evolution presents a fantastic opportunity for digital marketing agencies to refresh service offerings, capture new market share, and tap into new revenue streams.

Improving search visibility in generative search is now a core need for your clients, and agencies that master this emerging landscape will differentiate themselves in an increasingly competitive market. Our white-label digital marketing agency has carefully researched and tested tactics for incorporating AI search visibility to unlock new growth opportunities for your agency.

1. Start incorporating Generative Engine Optimisation (GEO) services

AI-driven search, such as AI Overviews and voice assistants, demands Generative Engine Optimisation (GEO) as an addition to your SEO strategies. Businesses need to stay visible online, and it’s up to your agency to help them achieve this. Therefore, you can leverage this as a significant new edge and revenue stream by mastering and offering GEO as an additional complementary service. 

Of course, white-label AI digital marketing is a resource that can help you scale sustainably by supporting GEO consulting and service implementation. This way, you can tap into the potential of offering this cutting-edge search marketing strategy without stretching your resources thin. 

Key GEO practices:

• A focus on high-quality, relevant material: To be featured in AI-driven search results, content must answer questions clearly and concisely with a value-driven angle. 
• Prioritise natural language: A conversational tone that mirrors how users typically phrase their queries improves the chance of content being featured in AI summaries.
• Optimise for featured snippets: By structuring content with clear, relevant answers to common questions, agencies boost their chances of securing these summary spots. 
• Use schema markup and structured data: Schema helps AI systems understand content context and improve the visibility of relevant pages. Markup types, such as FAQPage, HowTo, and Article help AI crawlers correctly source content.

2. Meeting your client’s growing demand for AI search expertise

As businesses become aware of these shifts in SEO, the demand for agencies with AI search visibility expertise is fast growing. Clients are increasingly seeking guidance on how to improve their traditional search results visibility. Now, by stepping up as an AI search marketing authority, you can coach them on how AI Overviews, chatbots, and voice search responses – all of which are powered by Generative AI – are a new core part of success in this area, and position yourself as the agency to help them achieve this goal. 

For agencies, this growing need is the golden ticket for expanding service offerings and converting fresh leads. Here’s how you can tap into these growing client demands:

• AI Overviews: As AI-powered systems collect information and generate concise, relevant answers to user queries, businesses will need optimised content geared towards these AI-driven answers. Agencies can help clients strategise and craft the ideal type of content to be selected for these AI summaries.
• Chatbots and voice search: Voice assistants like Siri and Alexa are fast becoming integral to daily life, presenting a new opportunity for content optimisation. The content structuring process will need to be read aloud, focused on natural language and long-tail keywords. Your agency can harness this opportunity to help position clients in front of their ideal customers and secure themselves as a niche authority.

3. Productising AI search visibility with cutting-edge service offerings

With a higher demand for AI search visibility, your agency can modernise its service offerings to meet these new client needs. Here are some potential services to productise:

• AI readiness audits: Offer comprehensive audits to assess whether a client’s website and content are Generative AI search engine-ready. You could include technical SEO analysis, content recommendations, and opportunities for schema markup integration.
• Generative content strategy development: Work with clients to create content specifically designed for AI search engines, ensuring it’s AI-friendly and meets user intent. This strategy could involve answering common questions, creating FAQs, and crafting long-form content ready for AI algorithms.
• AI answer box optimisation: Help clients optimise content to appear in AI-generated answer boxes by structuring it with the right headings, lists, and clear answers to frequently asked questions. 

Turning AI search visibility services into a product presents new opportunities for scalable revenue streams. This manoeuvre will also complement your agency’s traditional SEO packages while offering even more strategic value to your clients.

4. Become an authority in AI search to attract premium clients

Thought leaders in the AI search visibility space will subsequently unlock the capability to demand higher fees from higher-paying clientele. To position your agency as a recognised authority in AI search visibility, you should:

• Create thought leadership content: Regularly publish case studies, whitepapers, and blog articles that showcase your expertise in Generative AI search and its impact on search visibility for businesses.
• Host webinars and workshops: Attract new clients by offering free or paid webinars that deliver valuable tactics to improve search visibility in generative search. Your agency will be seen as a trusted advisor, ensuring it remains top of mind for businesses looking to improve their search visibility strategies. 
• Offer client success stories: Share how you’ve successfully helped clients improve their search visibility in the AI age. Proven results, such as increased traffic, boosted visibility in AI-driven search results, and higher engagement rates will secure trust and transparency with new or potential clients.

5. New metrics for AI search visibility to measure success beyond traffic

While traditional metrics like organic traffic and keyword rankings still have their place, your agency should also incorporate new AI search visibility metrics into your reporting system to showcase its forward-thinking approach to succeeding in this new landscape. 

• Brand mentions in AI-generated responses: Track how frequently the brand is mentioned in AI-driven search summaries, chatbots, and voice search responses. These metrics reflect its authority and visibility in AI-driven platforms.
• Share of answer: Measure the share of answer the brand owns in AI Overviews. This metric highlights how often their content is chosen as the preferred source for answers to common user queries in AI-generated responses.
• User engagement metrics: Examine how AI presents content in terms of user interactions. Metrics such as bounce rates, click-through rates (CTR), and time spent on a page within AI-generated answers can show the content’s resonance with users. 

Adding these new metrics to your reporting will ensure your agency is on top of AI search visibility analytics, providing your clients with concrete data on how AI currently impacts their digital presence. These data points will also steer the improvement of future strategies to ensure you become a go-to expert in this digital space. 

Ready to become a digital authority in AI search visibility and unlock new growth for your agency? Book a free consultation with our white-label AI digital marketing experts and start mastering Generative AI search today.