As a digital agency, you are likely no stranger to the frustration of trying to explain what SEO is and why it is needed. SEO can be a challenging concept for your digital agency’s clients and your sales team trying to sell SEO services. On our YouTube channel, Globital project manager Waseem Ansari shares 5 steps for explaining SEO to your clients effectively.
Step 1: Assess Your Clients
Get a good understanding of how in-depth their current understanding of SEO is before attempting to explain the concept. If they have a basic understanding of SEO, you can go into more detail. Otherwise, you will need to keep your explanation simple to get the point across.
Step 2: Find A Tried And Tested SEO Definition
Have a definition of SEO ready to go that you have tried out when explaining the concept to other people and have been successful in doing so. Cover important aspects, including how SEO works, what the goal of SEO is and what the impact of algorithms and Google rankings can be.
Step 3: Keep Focused On SEO Relationships
Focus on the relevant relationships SEO has with optimizations and authority. Focusing on these two aspects gives your digital agency solid touchpoints upon which to focus, making it easier for clients to understand SEO.
Step 4: Set Clearly Defined Expectations
When explaining SEO to your digital agency clients, be sure not to oversell the results that can be achieved. Set clearly defined expectations when explaining SEO to your clients to help with their understanding as well as incentivize them to use your SEO services.
Step 5: Make SEO As Accessible As Possible
Explaining SEO can quickly become a conversation about bots, algorithms and other technical concepts. Keep SEO accessible to even the biggest technophobe by keeping it relevant to how SEO is simply a tool for improving the human experience when navigating the internet.
Tips For Explaining SEO:
When explaining SEO to your clients, it’s best to avoid using tech-speak or industry jargon as much as possible. Getting into the technical definitions of SEO could overwhelm your client and leave them more confused than they were in the first place. It can also be helpful to use simple, easy-to-understand analogies to explain SEO to your clients in a way that makes sense to them.
It can also be helpful to demonstrate the value of SEO by showing your clients the incredible results that can be achieved. Showing your clients what SEO can do for them could be more valuable when it comes to persuading them to use your SEO services than any definition could.
As your digital agency attracts new SEO clients, you may find that the workload is too much for you and your team to keep up with. White label SEO consultants can help shoulder some of the load, providing valuable SEO services that your digital agency can place a final stamp of approval on before delivering to your clients. Working with a white label SEO agency can allow your agency to grow without struggling to keep up with increasing demand. To find out more about outsourcing SEO, contact Globital Canada today. Email us at support@globitalmarketing.com to start your journey with us.
For more helpful videos to help scale your digital agency, visit our channel, Globital TV.
