Instead of selling itemized services to clients, consider creating bundles that will serve customers comprehensively. Packaging your social media marketing services correctly will help you to automate tasks, condense activities and charge more. By doing so, you will increase your capacity and give yourself more time and scope to deliver quality results that matter to your client.
A digital reseller can also help you to deliver on your promise of quality. By outsourcing social media marketing tasks to a white label marketing agency in Canada, you can ensure that your more expensive social media bundles deliver the best bang for your client’s buck.
Let’s take a look at three steps you can take to package your marketing agency’s social media marketing services.
Research Your Clients’ Need
Understand what your ideal client struggles with. What are their pain points and priorities when it comes to social media marketing? Do they need lots of interaction and engagement on their account because they’re a well-known personal brand that needs to establish a personal connection with people who comment on posts? Or do they need strong, recurring paid ads because they’re focusing on launching a particular new offer?
Determine who your client is and what they need when it comes to their social media marketing so that you can offer exactly what they need.
Consider Which Tier of Service They Need
Different types of clients will require different services. One client may benefit from a consultation with you, where you give them advice and pointers for the best way forward. These types of businesses often have an in-house team and are simply looking for an audit or a comprehensive marketing strategy that their team can carry out.
Another client may require more rigorous training, where you teach them how to manage their social media marketing themselves. Businesses or personal brands such as these are often still in the stage of DIY-ing, and want to learn how to do so more effectively.
Instead of these service tiers, you may want to focus on offering Done-For-You services. This entails developing a strategy and actually carrying out practical actions to support the strategy, such as designing graphics to be posted, developing copy and researching hashtags.
Create Bundles
Once you have determined who your ideal client is and what tier of service you want to offer them, build out 3 to 4 packages that cover different stages of your ideal target’s business. Limit the number of offers you market on your website. Too many choices can often result in decision paralysis for customers. Offering a few tried-and-true services will also help you to ensure quality results.
Once you’ve created the perfect social media marketing packages, all that is left to do is deliver high-quality work to clients. Outsourcing social media marketing services to a white label marketing agency in Canada will help you get work delivered on time and on budget. Reach out to us today, and let’s work together to create designs and manage your client’s social media.
