A brand bible is essential for any company. As a digital agency, it’s important to have a brand bible in place for your business and for you to be equipped to create and implement one for your clients. On Globital TV, our YouTube channel, we discuss brand bibles as well as the important components they should include. 

What Is A Brand Bible? 

A brand bible can be treated as a cheat sheet full of all the information anyone could ever need about a company. Your digital agency may need a brand bible to share with potential partners and resources, or you may be tasked with creating one for your clients. A brand bible should consist of all the elements of a brand and, specifically, its visual identity. A brand bible’s guidelines typically cover the following:

• Company logos, the right colours, sizes, alternatives or variations and rules of use
• Approved fonts and typography to be used for headers and body text, as well as specific looks and sizes to be used
• Colour palettes to be used for both print material and online 
• The tone of voice and writing style to be used in any written content 
• Any approved images to be used in relation to the brand
• Social media guidelines for overall strategies as well as specific guidelines for individual platforms

Who Needs A Brand Bible?

Any business, no matter the size, needs to have a brand bible in place. A brand bible provides valuable insight into the company as a whole and will help keep its goals, identity and mission clearly defined. With a brand bible in place, the company’s foundations are clearly established, and as the company grows, it will stay on target. As a digital agency, it is essential to have a brand bible in place to ensure that each member of your team is on the same page and knows what is expected of them. It will also help ensure that every piece of content and media related to your agency meets and is a representation of your digital agency’s high standards. 

The Benefits Of Your Digital Agency Having A Brand Bible

Having a brand bible in place can be beneficial for your digital agency in many ways, including:

• Boosted reach and brand awareness
• Increased revenue – an article by Forbes reported that businesses with consistent brand presentations have 23% more revenue than those who don’t.
• Improved brand recognition as customers associate a specific colour or style with the company
• Increased customer loyalty – customers appreciate consistency, a brand bible can help establish trust with your customers

Support Your Digital Agency And Implement Your Brand Bible With White Label Digital Marketing Services

When your digital agency is preparing to use white label digital marketing services, it’s essential to have a brand bible in place in order to communicate your agency’s requirements and expectations. It is also important to have a brand bible for any client whose digital marketing you intend to outsource to that your white label resource or digital marketing reseller has clear guidelines to ensure that any work done on your behalf lines up with your client’s brand and expectations. If you are looking for a white label resource to provide digital marketing services for your clients, contact Globital Australia by emailing support@globitalmarketing.com. We would be happy to show you all the ways we can support your digital agency. 

Check out our YouTube channel, Globital TV, every Monday to see more interesting videos that will help you scale your digital agency.