At Globital UK, we have watched the digital landscape, especially e-commerce, change over and over again over time. E-commerce is constantly shifting and changing depending on current market trends and consumers’ needs. It’s up to digital agencies to stay on top of those changes in order to offer their clients the best services possible. Digital agencies today need to be more than proficient in e-commerce. They need to understand what experiential e-commerce means to consumers and what changes it will bring to the online shopping landscape.
What Is Experiential E-Commerce?
Experiential e-commerce is focused on relationships with consumers and interactive experiences. The rapid rise of social media has given digital agencies and companies the opportunity to expand upon the online shopping model, making it more immersive and engaging for shoppers. Experiential e-commerce should aim to bring the fun and entertaining side of the real-world shopping experience to the digital world. Consumers are looking for more than simply adding items to their carts. They want to interact and engage with brands and even with other consumers while they shop. With the modern tools and technology such as virtual reality and augmented reality available to digital agencies, the opportunities for digital agencies to create memorable experiences for their clients are practically endless.
Benefits Of Experiential E-Commerce
Experiential e-commerce is on the rise due to the benefits offered to both consumers and retailers alike. Shoppers benefit from a more personal, human experience. In recent years, especially in the face of the pandemic, consumers have found themselves isolated and craving interaction. Experiential e-commerce brings a more human, engaging experience to users, even when they’re shopping online from within their homes. On the retailer side, experiential e-commerce works. The proof can be seen in the results achieved. Experiential e-commerce has been successful for many brands, increasing sales and even increasing awareness as consumers talk about their experiences. With experiential e-commerce, great importance is placed on the user experience, and the pathways users take. As a result, users move through the sales funnel much faster and more effectively than other conventional online shopping platforms. The dynamic, interactive experience offered by experiential e-commerce typically draws users in for longer periods, encouraging them to stay longer and potentially shop more.
What Do Digital Agencies Need To Do?
Digital agencies hoping to join in on the experiential e-commerce trends on behalf of their clients should act fast. The sooner an experiential e-commerce model is in place. The sooner results will be seen. It may be necessary to bring in experts in virtual or augmented reality, advanced web designers and other professionals that can help create experiential e-commerce platforms for their clients. It’s important for digital agencies to understand that experiential e-commerce is more than just another trend online. It’s quite likely that this model will become the new normal, expected by both their clients and target audiences.
Is it time your digital agency outsourced digital marketing for business? Looking for your clients’ workload to be outsourced to the best SEO reseller company? Need assistance with experiential e-commerce for your clients? Get in touch with the team at Globital UK, we can help you out. Email us at support@globitalmarketing.com to find out more.
