Crafting a course for your client that you send to their mailing list ‒ or encourage your client to sell as an additional product ‒ is a great way to add value to your client’s audience. No matter which industry they’re in, the knowledge-sharing industry has ample room for them.
Sending the course to course-goers in an email sequence is another way to boost the value of your training even further. By doing so, you’ll be making unique use of email marketing and familiarising the attendees with the brand’s email marketing voice. As digital marketing resellers in the UK, we have a few helpful insights into this marketing strategy for you.
How Does It Work?
Over a series of automatic emails, you send your client’s audience educational information that can even be engaging. This can be sent to an entire mailing list in order to nurture them through knowledge-sharing, or it can be sold separately as a product.
Repurpose Content
Crafting an email course for your client does not require as much work as you think it does. By working smarter and not harder, you can bolster email marketing efforts. You have likely put a lot of work into other forms of content for your client, and you can simply make this work for an email course. Repurpose your client’s blogs, existing courses, social media post carousels, or educational videos.
Automate The Course
Once you’ve created an outline for your client’s course, set about dividing up the content into smaller pieces and automating the email sequence. You can set it up so that the mailing list receives a new course module every week or every month, depending on the complexity of the information.
Using email marketing for creative purposes is a fantastic way to connect with your clients’ customers on a deeper level and increase engagement. Through gamification tactics, such as crafting an email course, you will be sure to impress your client with your originality as well as your results!
Get help with your agency’s email marketing services and outsource them to us! Our white label email marketing team is ready and able to write, design, and deploy your clients’ emails for you.
Trust the best digital marketing resellers in the UK and outsource your email marketing to us today.
