Congratulations, you’ve managed to bring in subscribers to your client’s email list. Great! But now what? What is the plan of action to convert these subscribers into buyers?
As a digital marketing agency, your guidance in navigating effective email marketing strategies is essential. With Globital’s expertise in white label copywriting and email marketing, let’s unravel the process of creating an email onboarding sequence that nurtures new subscribers into loyal customers.
Everyone Wants To Feel Welcome
What is an Email Onboarding Sequence?
An email onboarding sequence is the digital equivalent of rolling out the red carpet for new subscribers. It’s a structured series of emails designed to welcome, inform, and engage new subscribers, establishing a positive first impression of your client’s brand. This sequence sets the tone for future communications and can significantly influence subscriber retention and conversion rates.
The Welcome Email Sequence That Works
Crafting a captivating welcome sequence is pivotal for maintaining subscriber interest. Here’s a breakdown of an effective sequence to give your clients’ customers that “red carpet” moment:
- Email 1: The Welcome Gift
Begin with a warm and inviting welcome email. Offer something of value — perhaps a discount, a helpful guide, or exclusive insights. This first email is about demonstrating the value of being part of your client’s email community. A ‘hello’ is cool, but adding value is a great way to make the customer feel excited about being part of your community.
- Email 2: Addressing Needs
The second email should aim to connect deeper. Focus on how your client’s services or products address specific subscriber needs or solve problems. It’s an opportunity to showcase the brand’s expertise and relevance to the subscriber’s life or business.
- Email 3: The Gentle Sell
The third email is where you softly introduce a call to action. Feature a particular product or service, enhanced with customer stories or endorsements. This is about guiding the subscriber from interest to decision-making in a subtle yet effective manner. Nudge, don’t push.
Interested in diving deeper into email marketing? Read our recent blog titled “How Will Email Marketing Change In 2024?” to find out all the email marketing trends going into 2024.
Important Tips To Remember
Personalization Is Key
In email marketing, the magic lies in personalization. Use the subscriber’s name and curate content based on their behavior or preferences. This strategy makes each email feel like a one-on-one conversation, greatly enhancing engagement. As a provider of white label email marketing, our expert copywriters understand that emails should feel personal, as if your client took the time to write an individual email to each subscriber.
Make It Skimmable
Emails should be clear and concise. Utilize punchy headers, brief paragraphs, and bullet points to ensure key messages are easily digestible, especially for mobile readers. Skimmability can affect whether the reader actually takes the time to look at your email. An email that takes 10 minutes to read is definitely being “moved to trash”.
Accessibility Matters
Ensure your emails are accessible to all, including those with disabilities. Use alt text for images and maintain a clear, readable font. Inclusive emails not only expand your reach but also reinforce your client’s commitment to diversity and inclusivity.
Popular Email Marketing Platforms
Selecting the appropriate email marketing platform is crucial for the effectiveness of your clients’ campaigns. As a digital marketing agency, understanding the strengths of popular platforms can greatly enhance campaign outcomes. Mailchimp stands out for its user-friendly interface, ideal for small to medium businesses. Constant Contact offers excellent customer support and a wide range of templates suitable for those new to email marketing.
For more advanced needs, HubSpot and Marketo provide comprehensive automation and CRM integration, perfect for personalized, large-scale campaigns. Meanwhile, platforms like Brevo and Campaign Monitor are becoming favorites for their affordability and scalability, catering well to growing businesses.
Choosing the right platform involves matching its features with your clients’ specific needs, whether that’s detailed analytics, ease of use, or automation capabilities, ensuring their email marketing efforts are both efficient and impactful.
In conclusion, a strategically designed email onboarding sequence is an integral part of a successful email marketing campaign. As a digital marketing agency, utilizing Globital’s white label copywriting and email marketing services can significantly elevate your client’s marketing effectiveness. Ready to enhance your client’s email marketing strategy with effective onboarding sequences?
Reach out to us, and let’s craft solutions that deliver impactful results.
