As a digital agency, you are likely taking advantage of every opportunity of the multitude of social media platforms available to you for your clients’ marketing campaigns. Two of the biggest platforms used by digital agencies to enhance their clients’ social media presence and benefit their overall marketing campaigns are TikTok and Instagram’s Reels. These two platforms are similar in that they both offer the opportunity for digital agencies to create and share short-form video content for clients to help them reach their audiences and achieve their marketing goals. TikTok and Reels differ significantly and can be beneficial in their own ways. At Globital UK, we see the factors that differentiate Reels and TikTok and are here to share how your digital agency can make the most of each one.
Which Platform Has More Users?
According to Bytedance, TikTok’s parent company, TikTok has more than 1 billion users active monthly with over 600 million daily active users. At the same time, Statista reports that Instagram has 1.21 billion monthly active users as of 2021. Meta tells us that of all Instagram users, as many as 675 million can be reached by ads on reels, indicating that almost half of Instagram’s users may be present on Reels. While TikTok could have more active users than Reels, it’s important to look at more metrics, including ad performance, engagement and average watch time of users.
What Does Each Platform Offer Regarding Content Creation?
- Video Editing
TikTok offers a wide range of filters, templates and effects. Instagram’s video editing options are limited, with users only able to choose from the effects library before they start filming. Though limited and similar to Instagram’s story editing options, Reels’ video editing does offer a more polished, professional result. - Video Length
TikTok has started offering up to ten minutes per video with interval options of 15 seconds, 30 seconds and 3 minutes. Reels allow for 15 seconds, 30 seconds or 60 seconds when it comes to recording intervals. - Music And Audio Options
TikTok has an enormous library of sounds and music options for users to choose from and also allows users to create original sounds. With Reels, creators must create, edit and post audio themselves.
When deciding on a platform for your client, consider their brand and marketing needs. Look at the demographics present on each platform and the type of content that successfully engages users on each. That said, a case can be made for digital agencies using both TikTok and Reels for their clients rather than choosing between the two.
How Can Digital Agencies Best Use TikTok And IG Reels For Their Clients?
Digital agencies should avoid simply reposting their old TikToks or Reels to the other platform. Creating original, engaging content is a must. On Reels, low-resolution content should be avoided entirely, as should content with any kind of borders or text covering the image. Digital agencies should also take advantage of both TikTok’s and Reels’ closed captioning to benefit the hearing impaired community. On TikTok, you should closely monitor current trends and take advantage or, alternatively, use your clients’ online presence to create a new challenge or trend. On TikTok, creativity is key. Make use of all the creative options, sounds and features TikTok has to offer.
Looking for an SEO white label partner with outstanding social media reseller services for your digital agency’s clients? Globital UK is a top digital reseller ready to help your digital agency offer your clients the best quality services and achieve excellent results. Contact us at support@globitalmarketing.com to get started.
