One of the most popular short-form video platforms in the world, TikTok continues to revolutionise the world of social media. According to CNBC, TikTok currently boasts over a billion active users each month, making it a top choice for everyone from casual social media users to digital agencies looking to grow their clients’ online reach. At Globital USA, we are digital marketing resellers that work in partnership with digital agencies that prioritize remaining on the forefront of the latest technology and updates in the social media space in order to deliver outstanding services to their clients.
With TikTok, part of what makes the app a continuous, resounding success is its reputation for changing its strategies and adapting the platform to remain appealing to its users. From giving creators the ability to create longer videos (up to ten minutes in length) to launching an official advertising platform, TikTok keeps users on their toes with its consistent innovations. In June, TikTok held its very first company event at the 2022 Cannes Lions International Festival of Creativity, where they discussed some of their visions for the platform’s future.
In-Platform Shopping
There is a significant rise in social media platforms offering users the ability to shop directly from the platform instead of simply advertising third-party merchants. With the growing popularity of social commerce, TikTok has taken hold of the opportunity and is already in the process of expanding to offer its live shopping functionality worldwide. For digital agencies, this means another way to reach their clients’ target customers and significantly boost their revenue.
Winning More Advertisers
Despite growing privacy limitations and advertising restrictions worldwide, TikTok shared its intentions of growing its number of advertisers (currently in the hundreds of thousands) to millions. By adding new tools to the platform and making use of an in-house developed program, TikTok will report on the quality of ads and find even more ways for advertisers to benefit from choosing TikTok for their digital marketing campaigns.
Even Better Security
TikTok has taken to heart the global concerns of safety and data security. At the event, they shared their intentions to address issues surrounding quality controls and brand safety, giving peace of mind that the interests of both platform users, as well as marketers, will be protected now and in the future to come.
What This Means For Digital Agencies
If there is one thing digital agencies can be sure of, it is that TikTok will continue to be a crucial platform to master if they have the intention of offering their clients the best possible digital marketing services. By working with a reputable social media management reseller, digital agencies can rest assured that their clients will continue to receive the best possible service and achieve their marketing goals.
Interested in working with one of the top digital marketing resellers worldwide to leverage TikTok and other social media platforms for your clients’ marketing campaigns? Get in touch with Globital USA today to find out more. Email us at support@globitalmarketing.com today.
