At Globital UK, we are a social media management reseller all about helping digital agencies give their clients’ social media presences a boost. In the modern world, a brand without a good social media presence is unlikely to be successful. While there is no singular indicator that a brand’s social media presence is good enough, digital agencies can look at their clients’ engagement rates, brand awareness and brand perception as good metrics.

A social media presence means more than setting up profiles on a few social media platforms. A social media presence involves putting out content that is specifically created with the intention of gaining an audience’s attention by targeting their specific needs and interests. Digital agencies successful in helping their clients develop a strong social media presence has many benefits, including:

• Attracting new customers
• Building customer loyalty by developing relationships with them online
• Getting valuable feedback from customers
• Increasing reach internationally, providing a wider area for market research
• Building customer networks 
• Boosting brand awareness
• Driving website traffic and enhancing search engine rankings
• Increasing revenue

With so many benefits to offer their clients, digital agencies have clear motivation to develop a strong social media presence for their clients. There are some simple, effective techniques digital agencies can use to boost their clients’ social media presence easily.

Engage Audiences

Social media can be as much of an opportunity for contact with consumers as face-to-face interactions. Consistently engaging with followers is a great opportunity for digital agencies to build strong connections for their clients.

Community Management

With a large presence or following comes the need for digital agencies to proactively reach out to other brands, influencers, consumers and such with the intention of building a community and establishing their clients as community leaders. 

Consistency Is Key

Maintaining a consistent presence with a reliable stream of high-quality content is essential for building a social media presence. The key here is to not start off by posting a furry of daily content for your client only to dwindle and post sporadically to establish clients as reliable brands.

Be Prepared For The Long Haul

A social media presence cannot be built in a day. Digital agencies must be sure to manage their clients’ expectations and assure them that growth and engagement are not going to come overnight.

Develop A Recognisable Brand Aesthetic And Brand Voice

Digital agencies know how important it is to create and maintain a consistent brand identity for their clients. The same is true for the voice and aesthetic on social media platforms, which can help boost a brand’s recognition.

Keep On Top Of Trends

Nothing will boost a brand’s social media presence quite like going viral. Monitoring trends, challenges and what kind of posts gain traction on social media gives digital agencies a better chance of creating viral content that will get their clients’ names out there. 

Looking for reliable SEO outsourcing services? Need to start outsourcing social media posts for your clients to a reliable social media management reseller? Globital UK can certainly help. Contact us at support@globitalmarketing.com to find out more.