Thus it happened that we received an inquiry from a new client who has been pursuing our company for a while and has been considering of using our marketing and search engine optimization services. He became highly dedicated after we redo the website entirely and focused our entire mind towards online marketing. He ultimately decided to make contact with us and ask about our services. We talked on the telephone and had talked about in essence many of the things while the client started to ask a few basic and very simple questions. It turned out that the queries in fact covered nearly all features of search engine optimization and the small sales pitch call changed into an on-call Wiki sermon.

What is Search Engine Optimization?

Search Engine Optimization is the practice of optimizing a web page or website with the intention of enhancing ranking or visibility on a search engines result page also called as SERP’s. The ranking or visibility is enhanced in the natural or organic results of search engine, thus named as organic SEO. This is commonly the very first step that a highly qualified Outsourced SEO company will suggest a client as a part of its online marketing plan.

What is On Page Optimization?

It is generally considered as the term recommends is the alteration of the webpage or the website to optimize it in the best possible way with the intention of making it easily accessible by search engines for specific search terms or keywords without any obstruction and to eliminate any parameter that may prevent a search engine from ignoring that webpage or website. This is achieved through optimization of HTML, content and other coding as per the business related set of keywords of the webpage or the website to be optimized so that search bots find it pertinent to the search terms typed by a visitor. Thus no matter what you do, on-line marketing strategy and search engine optimization as a whole will not provide you the desired outcomes if you webpage or website are not appropriately optimized as per the search engine policies.

What is Off Page Optimization?

Off page optimization is a term exactly opposite of on page optimization. This practice is pertinent to all the tasks done outside of your webpage or website and optimization of external facets that affects the factors of how your website is searched on the internet. This includes of positioning your website information and outside sources so that they make your website accessible from several locations around the internet. Through positioning your website on relevant and reliable resources around the internet your website gains exposure and makes it for search engines to easily relate to your website for pertinent search terms and therefore position you higher in search engine rankings.  There are various approaches of putting your website or webpage on the internet:

• Blogging
• Press Releases
• Article Submission
• Article Writing
• Directory Submission
• Link Building

The aforementioned points are considered as very significant ways to position your website on the internet and should be dome with great care as they can break or make your website eminency. Search engine algorithms are rather smart nowadays to define if the resources show content is pertinent to the search terms and if they are to provide relevance in terms of search engine results.