TikTok is taking the world by storm, with hundreds of millions of active users every day. From a marketing perspective, it’s taken some digital agencies a long time to realise and embrace the benefits TikTok can offer their clients. As digital marketing resellers, Globital UK helps digital agencies offer their clients a wide range of digital marketing services, social media included. In our experience, TikTok is a social media platform not to be ignored.
What Is TikTok
TikTok has a bit of history to it. TikTok is the result of two different platforms merging. Musical.ly was a platform launched in China in 2014 where users could lip-sync to various songs creating 15-second to 1-minute clips. The second platform was originally launched in China in September 2016 as A.me. The rebranded to appeal to a wider audience and relaunched as TikTok in September 2017, subsequently purchasing Musical.ly. The platform has since skyrocketed in popularity, hosting an incredibly diverse range of content from pranks to dance challenges to book reviews to plant-care tutorials. Even though it’s a relatively young platform, TikTok is consistently bringing in new updates and features, making it an exciting platform to watch and one that innovative digital marketers can certainly leverage as part of their social media services.
Influencer Marketing
Many brands are taking advantage of influencer marketing in order to reach new audiences. Influencer marketing sees brands working with individuals who have a large following on their platforms, paying them for endorsements, product/service mentions, product/service reviews and such. The individuals’ audiences often perceive the influencer as an expert in their field and have more trust in any products or services they may recommend or speak highly of.
Paid Advertising
As with many other platforms, TikTok has an option for paid advertising. TikTok’s paid advertising program allows marketers to create short video ads and play them for their chosen demographic. When creating ads, marketers can choose their goals, select their audience, set their budget and design their ads. Paid ads will play for relevant TikTok users while they are scrolling through their feed.
Trends
TikTok is widely known for its trends. A particular dance, song, sound or content will go viral, leading to great numbers of TikTok users joining in and making similar videos. Brands jumping in on a trend are likely to gain a lot of exposure, potentially even going viral and reaching a wider audience than they could have imagined.
Challenges
A great way for brands to use TikTok is to start a challenge. A challenge can be started by any TikTok user, typically asking other users to perform a challenge specific task and then share their video using a dedicated hashtag.
Humanise Brands
In many cases, social media users want brands to present a more human side to themselves. A TikTok profile is a great way for a brand to showcase its personality, engage with its audience and let its target market really get to know it.
Looking for the best digital marketing resellers to make the most of TikTok for your clients? Globital UK can help you out. Fill out this form to get in touch.
