In email marketing, the recycling content approach can not only save you time and resources but also help you maintain a consistent and engaging communication strategy. Stick with us as our white label email marketing team explores how to boost your newsletter with repurposing through key techniques.
Extracting Key Points from Existing Content
One of the easiest ways to start recycling content for your newsletter is by summarizing key points from your existing material. This could be blog posts, whitepapers, case studies, or even previous newsletters. Start by identifying the core message or most impactful takeaways from the content. These can then be condensed into bite-sized pieces that are easy to digest for your readers.
For example, if you have a long-form blog post that performed well, extract the main ideas and transform them into a brief, insightful summary. Doing so refreshes the content for your audience and drives traffic back to the original source if they want to explore the topic in more depth.
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Adapting Content to the Email Format
Once you’ve extracted the key points, the next step is to adapt the content for the email format. Email requires concise and engaging communication, so resizing content to fit this medium is crucial. Break down long paragraphs into shorter, more readable sections. Use bullet points, headers, and subheaders to improve the email’s scannability.
Pay attention to the visual elements as wel – images, infographics, or charts from the original content can be resized and inserted into the email to support the text. This approach not only makes the email visually appealing but also reinforces the message you’re trying to convey.
Reuse Over-Performing and Under-Performing Content
Not all content is created equal, and some pieces will naturally perform better than others. Content recycling allows you to capitalize on your top-performing material by giving it a second life in your newsletter.
Take the articles, social media posts, or videos that have garnered the most engagement and repurpose them for your email audience. This could involve highlighting a popular blog post in your newsletter with a link back to the original, or turning a well-received video into a text-based story.
On the flip side, content that underperformed on other platforms might find a better fit in your newsletter. Sometimes, the issue isn’t the content itself but the platform or format it was presented in. Repurposing underperforming content for an email audience allows you to test its effectiveness in a different context, potentially uncovering untapped value.
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