Show, Don’t Just Tell: How to Prove Your Website Maintenance Work

One of the biggest challenges for website maintenance service providers is proving to clients that the work they do each month is essential and effective. Clients often don’t see the behind-the-scenes efforts, leading to questions about the value of their investment. 

We’ve put together a few ways you can demonstrate the worth of your services, with tips from our outsource digital marketing services team.

Before-and-After Screenshots of Maintenance Work

Providing before-and-after screenshots is one of the most effective ways to visually demonstrate the impact of your maintenance work. These images offer clients a clear, side-by-side comparison that highlights the changes and improvements you’ve made.

For example, if you’ve cleaned up a cluttered design or fixed broken links, showing the client how the site looked before and after your intervention can be powerful. It allows them to see the tangible improvements in layout, functionality, or content. You might also use screenshots to showcase updates to the website’s content management system (CMS), plugin changes, or other backend enhancements.

 

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Maintenance Logs

Another way to prove your ongoing efforts is by keeping and sharing detailed maintenance logs. These logs serve as a record of every task you perform on the website, from routine updates to emergency fixes.

Include the data and time that you logged into the CMS to conduct maintenance, a description of the task and its results, as well as any additional steps that need to be taken in the future.

Providing these logs to your clients on a monthly or quarterly basis gives them clear documentation of the work you’ve done. It also demonstrates transparency, showing that you’re committed to keeping them informed about the ongoing care and attention their website is receiving. 

Showcasing Improvements in Site Speed and Security

Two of the most critical aspects of website maintenance are site speed and security. Improvements in these areas can significantly enhance user experience and protect the site from potential threats. However, clients may not always notice these changes unless you explicitly show them.

For site speed, consider using tools like Google PageSpeed Insights, GTmetrix, or Pingdom to generate reports before and after you’ve performed optimization tasks. These reports provide quantifiable data, such as page load times and performance scores, that clearly demonstrate the impact of your work. 

For security, you can use tools like Sucuri or Wordfence to run security scans before and after your maintenance work. These scans can identify and remove malware, strengthen firewalls, and close security gaps. 

Take the pressure off your agency and outsource digital marketing services, including website maintenance, to our team today. 

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